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| MAM
| Media and Advertising | | Now,
health on call! |
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 | Leo
Burnett and World Health Organisation (WHO) have come together to make people
aware about health issue by "donating caller tunes".
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reading... | | | | | | |
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| DDB Mudra's
Big Bazaar 'Sirf 3 Din Milega, Paise Ka Poora Nichoad' |
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| Client: |
| Big
Bazar | | |
| Agency: |
| DDB
Mudra (West) | | |
| Storyboard: |
| Stemming
from the consumer observation that Indians believe in extracting maximum value
out of everything for example, we (people) adjust the straw in the cold-drink
pack at such an angle as to extract even the last drop from it, we reuse cola
cans as pen holders, we use a roller pin to extract even the last traces of tooth
paste in the tube etc., the agency tried to align Big Bazaar with this quintessential
Indian mindset of extracting maximum value out of everything. |
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| Production
House: | | Show
and Tell Productions | | |
| Media used: |
| TVC,
Print, Outdoor, Radio. | | |
| Creative Team: |
| Sonal
Dabral, Anand Karir, Vinayak Nayak | | |
| Product Category: |
| Retail |
| | | Purpose
of the ad: | | To
equate Sabse Saste 3 din as the three valuable days at Big Bazaar, where Indians
can extract maximum value for their money. | |
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the video | | | | |
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| MAM
| Marketing | | BARC
assures a credible ratings system | Television
ratings agencies seem to be the flavour of the season. On one hand, Kantar Research,
one of TAM Media Research's major shareholders, has moved the Delhi HC against
the Union Government's new guidelines on cross holding restrictions.
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