| Client: |
| CommonFloor.com |
| |
| Storyboard: |
|
The idea of house haunting versus house hunting leaps straight from the consumer insight that finding a dream house can become a nightmare.
The TVC shows the crazy story of a couple who end up House Hunting in an unknown location with a ghost for a house owner. It then shows how the smart husband saves the day by using the CommonFloor mobile app. The execution is true to the 80s Indian horror film style. |
| |
| Media Used: |
| Television, print, outdoor, digital, cinema & radio. |
| |
| Product Category: |
| Real estate |
| |
| Creative team: |
| Senthil Kumar |
| |
| Agency: |
| JWT |
| |
| Purpose
of the ad: |
| To help nervous newbies overcome the fear of property related decision making. |
|
