MUMBAI: LinOpinion GH has won VIP Industries mandate for assisting the luggage company in developing the best strategic communication route and create a stable, resounding image for its brands including VIP, Carlton, Alfa, Aristocrat, Skybags and Caprese. The account was won after a multi-agency pitch.
VIP Industries VP marketing Sudip Ghose said, “We are proud to be associated with LinOpinion GH and we look forward to a successful and long standing association with them. With their vast expertise in the retail and lifestyle sector, we are sure that VIP Industries will evolve into an even stronger entity and our brands will get a distinct positioning thereby impacting on image and market share.”
LinOpinion GH and Lowe Lintas and Partners executive director Ameer Ismail added, “We are thrilled to partner with such a prestigious and iconic brand. At LinOpinion GH, we cater to the requirements of diverse clients. With our domain expertise and proven track record we demonstrated the right mix of insight, strategy and ability to execute seamlessly across market segments through the pitch processes. We will use unconventional and innovative communication routes to add value to this campaign as it unfurls. VIP is a highly coveted name in the luggage manufacturing industry and we are extremely proud to have them on board with us.”
For LinOpinion GH, VIP Industries comes as a significant addition to their already existing roster of some leading clients in the lifestyle, travel and luxury retail space. These brands include Seiko, Supermax, Tourism Victoria, Starwood Group, Etihad Airways among others.