MAM

Dentsu Aegis Network appoints Harsha Joshi as EVP- group trading

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/08/04/ppl.jpg?itok=lIxzgBYU

MUMBAI: Dentsu Aegis Network has appointed Harsha Joshi as its executive VP- group trading. Joshi will report to Dentsu Aegis Network chairman and CEO south Asia Ashish Bhasin.

Joshi is an industry veteran who brings with her over 23 years of experience in media buying & planning, branded content and media audit and advisory.

She has been the head of media buying at Fulcrum (Mindshare), headed media buying at Madison Media for 12 years. She also served as CEO – media & international at Spatial Access Media Solutions and her last stint was at McKinsey, India as media advisory.

Bhasin said, “The remarkable growth that the Dentsu Aegis Network has had has resulted in our scale growing rapidly. To ensure our clients get the best global practices in the extremely important area of Trading, we decided to invest in a very senior resource. After evaluating several candidates, we were delighted to have Harsha join us. She brings with her unparalled experience in the area of Trading and we will use her expertise across the Dentsu Aegis Network. Trading is our strength and Harsha will help us maintain that edge.”

Sounding excited about her new assignment, Joshi added, “I am truly looking forward to this role. With three strong media agencies, Carat, Vizeum and Dentsu Media in our group, and with so many large local and global clients, I am sure that we will be able to add value to our clients like no other agency can. Their professional and transparent approach, backed by best-in-class people, global tools, learning and systems attracted me to join Dentsu Aegis Network, which is India’s fastest growing advertising & media network for the second year in a row.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/tubelight.jpg?itok=JCsfNalw
UC News to promote ‘Tubelight’, partners SK Films

UC News, a part of Alibaba Mobile Business Group, with over 100 million monthly active users in India and Indonesia, has partnered with SK Films to promote the most awaited movie of the year - Tubelight.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Roda%20Mehta.jpg?itok=qX60_49A
AAAI honours senior media planner Roda Mehta

MUMBAI: The Advertising Agencies Association of India (AAAI) has announced that the recipient of this year’s AAAI Lifetime Achievement Award is Roda Mehta. AAAI Award is the highest honour given to an individual in India for his/her outstanding contribution to the Advertising Industry. The AAAI...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Vaibhav-Odhekar.jpg?itok=uTHBo16N
Ad platform POKKT appoints Wahab as VP

MUMBAI: POKKT, India’s & SEA’s leading smartphone advertising platform for mobile games, has announced the appointment of Abdul Wahab as Vice President, Global Delivery Head. Abdul will be responsible for timely delivery of campaigns, optimizing cost, maintain KPIs towards the goals targeted,...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Myntra-%20Novi.jpg?itok=yrsvyXpI
Myntra launches digital campaign with customer

MUMBAI: Myntra has launched a three-minute video, featuring a customer for the first time. Data driven insights indicate that she has been one of the most consistent shoppers on the platform, especially during EORS (End of Reason Sale) – Myntra’s flagship biannual sale, from the north-east region...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Haresh_Nayak-OOHZONE.jpg?itok=aNE3huzC
Posterscope India launches OOHZONE

MUMBAI: Posterscope India, the out-of-home agency from Dentsu Aegis Network, has launched ‘OOHZONE’, a fully automated live dashboard for OOH media planning. Its shear scope of process automation and innovative design makes it an impressive asset, which the agency trusts is a milestone in OOH media...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/AkashBanerji.jpg?itok=tQ9cR-PH
We aim at building a parent-approved, kids' favourite brand, says Voot's Akash Banerji

MUMBAI: Viacom18’s VOOT is all set roll out a hi-decibel campaign for its kids content segment – Voot Kids. The campaign will have two TVCs in three languages -- Hindi, Kannada and Marathi, depicting six situations.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/savlon.jpg?itok=u-yZJbs0
ITC's Savlon campaign bags gold at Cannes

MUMBAI: ITC’s ‘Savlon Healthy Hands Chalk Sticks’ campaign has been a big winner at Cannes PR Lions 2017. It has secured top honors with a Gold in the healthcare & wellbeing category. The campaign, conceptualized by Ogilvy & Mather and produced by Good Morning Mumbai, was aimed at...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/Gaurav%20jeet%20Singh%20and%20Amin%20Lakhani.jpg?itok=_xNg1fCz
Brooke Bond India’s transgender band sizzles Cannes stage

MUMBAI: After bringing glory to India by winning the Cannes Grand Prix Glass Lion at one of the world’s most prestigious advertising and creativity awards, India’s first transgender band, the Brooke Bond Red Label 6-Pack Band set the stage ablaze, with their live concert at Cannes this evening....

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/Rajiv%20Shah%20and%20Mukti%20Kumaran.jpg?itok=lB3UrCEq
MEC India pockets NMIMS media mandate

MUMBAI: MEC India has won the mandate to handle all media buying and planning for NMIMS Global Access School for Continuing Education (NGA - SCE). The appointment was the culmination of a competitive pitch process against undisclosed agencies. The account will be handled by MEC’s Mumbai branch.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories