SBajaj Fans has been in the market for over the last 75 years and is the market leader in the sub economy segment with its Bahar product range. It’s a 600 crore plus brand with the positioning of ‘Sabse Tez’ that has become synonymous with the brand for close to 10 years.

The TVC showcases people’s reaction when they see the stylish fans. A fan has to cool down a room. That's it! We thought so too, until we saw the latest range of fans from Bajaj. Real stunners, they'll change the way you look at fans. The campaign built on this core thought.

Bajaj Fans entering the premium category by bringing a varied range of stylish fans. The new campaign aims to bring about a change in terms of how ones views fans.