MUMBAI: Global music giant, Sony Music Entertainment India and Zee Music Company today announced a strategic world-wide digital deal where in Sony Music will manage all digital assets for Zee Music’s upcoming Bollywood releases. The tie up further extends to exploring Publishing for Zee Music’s assets for the rest of the world through Sony/ATV. Apart from the Zee Music releases, Sony Music will also be working on also other tent pole films with leading production houses including Vishesh Films, Dharma Production and Fox Star Studios. This deal will cumulatively grow Sony Music’s digital market share by 15%.
Zee Entertainment Enterprises Limited had recently announced its foray into the music label space with its venture, ‘Zee Music Company’ and acquired the music rights of over 20 major motion pictures. With this announcement Sony Music will have access to all of Zee Music’s releases including Holiday, Bang Bang, Bombay Velvet, Humshakal, Hawa Hawaii to name few.
Commenting on the same, Sanujeet Bhujabal, Marketing Director Sony Music India said, “In the past we have worked with leading content creators like YRF and Disney. This strategic association will provide a global foot print to all the prestigious releases. This is a huge opportunity and together we believe we will be able to provide the best of music entertainment to fans.”
Further adding on Anurag Bedi , Head Zee Music Company said, "We've had a great relationship with Sony Music in the past, and are excited to have them as the digital partner for some of our forthcoming films. Partnering with Sony Music will be mutually beneficial as we have a robust slate for this year which includes about 20-25 films, all of which are produced by leading production houses."
The soundtrack of Holiday featuring Akshay Kumar and Sonakshi Sinha will see Pritam collaborate for the first time with A. R. Murugadoss ad the songs are already creating ripples! Humshakals with Saif Ali Khan, Ram Kapoor and Riteish Deshmukh who will be seen in a triple role Sajid Khan promises to be a laugh riot with some crazy music by the effervescent Himesh Reshammiya. While Bang Bang the action thriller film directed by Siddharth Raj Anand and featuring nations heartthrob Hritik Roshan and Katrina Kaif will have music by the magical duo Vishal –Shekhar. The much talked about Bombay Velvet feature Ranbir Kapoor and Anushka Sharma in lead roles while Karan Johar plays the primary antagonist features Music director Amit Trivedi who began working on the soundtrack after the release of Dev D and adds that the music of the film reflects the age of 1960s Jazz era of Bollywood. The lyrics are being written by Amitabh Bhattacharya.