10 January 2011 Newsletter Subscription Email this Page

Volume 30 - Issue No: 95

 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 









Big CBS enters into Punjabi market with Spark Punjabi
 Big CBS will foray into the regional TV space on 14 Jan with launch of an international Punjabi channel; to be available across Punjab, Haryana, Chandigarh & HP.

One Alliance terminates distribution deal with Neo Sports Broadcast
 Weakened by scrapping of BCCI rights, Neo Cricket & Neo Sports suffer a double setback; possible deal with Times or Mukesh Ambani via Network18 to be weighed by valuation & buying of BCCI rights, while Sony is likely to go solo route.

Players gets rejected at the box office
 The multi-starrer heist movie collects just about Rs 150 mn in 3 days, while Kya Yahi Sach Hai draws a meagre Rs 2 mn; Don2 ends third week with Rs 1.03 bn. BOX OFFICE!

 
 

Asci pulls up misleading teleshopping ads

Lowe Lintas wins creative duties of Maruti Suzuki Ertiga

Everest bags Kotak Mutual Fund's creative biz

Draftfcb Ulka founder Bal Mundkur passes away at 86

 
Melancholia is NCFC's best film
Devil Inside at No.1 in last weekend

Volkswagen, Ministry of Tourism join hands for Clean India campaign

Amanora Town Centre awards creative mandate to TBWA

Concept wins Bharat Eelectronics' Rs 6 mn creative biz

TV Ratings
Top 10 Programmes (4/12/2011 to 10/12/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/12/2011 to 10/12/2011)
Star Plus
Colors
Sony Entertainment TV
Neo Cricket
Zee TV
Sun TV
SAB
Star Gold
Gemini TV
Imagine TV
Star Pravah
Star Jalsha
ETV Marathi
Zee Bangla
Sahara One
Zee Cinema
MAX
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Google bases a campaign on emotions
    		• Everyone’s Invited
    		• "Indian ads rarely try the Western musical"
    		• Bits & Bytes
    		• Tapping into new needs
    		• "Ad agencies are not doing better PR work"
    		• "My left and right brain are constantly ticking for innovative ideas"
    		• A toast to good health
    Source: Financial Express
    		• Jet, Nokia take advertising to new heights
    		• N Ram steps down from The Hindu
    Source: Business Standard
       
    		• Umesh Chaturvedi quits News Express
    Source: Media News Line
       
    		• Dahi gets a ‘cool' makeover
    		• Armani underwear ad pushed Beckham into fashion industry
    Source: Hindu Business Line
    International News
    		• Discovery Communications Reshuffles its Top Ranks
    		• Icann Set to Launch TLD Plan on Thursday
    		• Google Expands Its TV Advertising Business
    		• BuzzFeed Lands $15.5 Million to Expand Content
    		• 150 Reasons to Mourn Target and Wieden + Kennedy's Split
    		• The Supremes Get Indecent Proposals
    		• Ad of the Day: LG
    Source: Ad Week
       
  		• Brand advertising to grab 60% of 2012 digital spending
    Source: BtoB Magazine
  		• Google admits profiting from illegal Olympic ticket ads
    Source: BBC News
       
    		• Advertising Could Replace Nature Scenes on Greenfield Billboard
    Source: Patch.com
       
    		• Food Lion Announces Mullen as New Advertising Agency
    Source: MarketWatch
       
  		• Clear Channel Airports launches RNC advertising packages at TIA
    Source: Tampa Bay Business Journal
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