a complaint of Skymall/ Global Skyshop's Sai Darshan Pendant,
the TVC claims that 'Sai Darshan pendant has miraculous powers
to grant everything one wants in life. The product is said
to have the blessings of Sai Baba.' The CCC concluded that,
in the absence of comments from the Advertiser, the claims
made in the advertisement and cited in the complaint, were
not substantiated and were likely to cause widespread disappointment
in the minds of the consumer. The complaint was upheld.
Bharat Business Channel Ltd's Videocon d2h advertisement claimed
that 'Videocon d2h is the No.1 DTH service.' This claim was
in clear contradiction of the fact, since Videocon is neither
the oldest nor largest DTH service provider nor does it provide
largest number of channels. Moreover, no survey or study has
ever been conducted in the market which has given such "No.1"
rating to Videocon to make such claims. The advertisement
was seen as being false and misleading. The CCC concluded
that the claim, Videocon d2h is the 'No.1 DTH service' was
not substantiated with data or independent market research.
The complaint was upheld.
Shri Lal Mahal Empire Basmati Rice's recent advertisements
were under the CCC scanner with their claims on 'Fat and Sugar
Free Rice.' The ad claims, 'Empire Basmati rice is India's
first sugar free, fat free rice with no cholesterol content'
while the TVC claimed the product to be 'Sugar and fat free
rice.' As per the complaint, sugar, cholesterol, and being
fat free are general characteristics of rice, and are not
limited to a particular brand. Moreover, rice is produced
naturally and not mechanically, so one can't change its nutritional
value without genetically engineering the crop. Claims need
to be substantiated with data from an independent scientific
research. The CCC concluded that the claim, 'India's first
sugar free, fat free rice', was not substantiated and is misleading.
The complaint was upheld.
TVC Sky Shop's advertisement of Dr. Slim Tea claimed that
'Lose weight with a cup of Herbal Tea; Ayurveda offers a comprehensive
approach to tackle this lifestyle disease; Dr. Slim Tea is
a premium blend of therapeutic herbs like Garcinia, Gymnema,
Licorice, Ocimum, Pippali and Marich etc, formulated to boost
your Metabolism and Digestion, improve your immune system
and shed kilos of extra fat, weight and inches and you will
feel a noticeable effect from the first cup of Dr. Slim Tea.'
It was stated that these claims needed to be substantiated
with technical data based on an independent clinical research.
In the absence of comments from the Advertiser, the CCC concluded
that the claim, 'Lose weight with a cup of Herbal Tea,' was
not substantiated and the complaint was upheld.
There was a complaint received against the TVC of Popular
Finance - Gold Loan, which is said to have appeared on Asianet
TV. As per the complaint, the TVC claimed that Popular Finance
is 'India's No.1 Gold Loan Company.' It was stated that this
claim is false, as Muthoot Finance is India's largest Gold
Loan company (in terms of Gold Loan Portfolio source: ICRA
Management Consulting Service Ltd - IMACS report on Gold Loan
Market in India). The CCC concluded that the claim, "India's
No.1 Gold Loan company", was not substantiated and complaint
The CCC also received complaints against Idea 3G, Maruti Stepney,
Lilliput Kidswear, Rohit Surfactants' ad of Expert Dishwash
Bar, Ceat Tyres, Tata Docomo Mobile Network, Mankind Pharma's
Manforce Condoms and Max New York Life Insurance. As these
advertisements did not contravene Asci's codes or guidelines,
they were not upheld.