28 September 2011Newsletter SubscriptionEmail this Page

Volume 30 - Issue No: 24

 
 
 
 
 
 





AdEx Analysis
 
 
 










Festive season ads on TV during Oct- Dec 2010
 TV ad volumes during festive season see 22 per cent jump in 2010 over the year ago period; top 10 advertised sectors contributed to 56 per cent - Adex India Analysis.

Media, Advertising & Marketing
Viacom18 defers Hindi movie channel launch
 Tweaking its growth plans, Viacom18 plans to launch Hindi movie and regional entertainment channels next year; Comedy Central to come up this year.

Executive Dossier
'If you are up in the hierarchy, you will get pricing power'
 Interview with Star India president ad sales Kevin Vaz

 
 

Percept/H bags creative mandate of GoodLife Industries'juice and mineral water brand

Bajaj shifts focus to steam irons

 
Bond bids goodbye to India
Peter Kujawski is executive vp of Universal

Monte Carlo awards creative duties to McCann Erickson

TV Ratings
Top 10 Programmes (11/09/2011 to 17/09/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (11/09/2011 to 17/09/2011)
Sony Entertainment TV
Star Plus
Colors
Zee TV
SAB
Star Cricket
Sun TV
Imagine TV
MAX
Maa Telugu
Gemini TV
Star Gold
Star Pravah
Zee Cinema
ETV Marathi
Star Jalsha

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Don't poach our employees, JWT tells McCann Erickson
    		• Most Trusted Brands 2011: How Colgate regained the top spot
    		• Most Trusted Brands 2011: Nokia slips from top spot; will it outsmart BlackBerry, Samsung and iPhone?
    		• Most Trusted Brands 2011: LIC retains number 1 spot in life insurance category
    		• Most Trusted Brands 2011: HUL's Annapurna jumps 127 spots to enter the Top 100 overall brands at 99
    		• Most Trusted Brands 2011: How brands should ensure that trust earned is cultivated
    		• Most Trusted Brands 2011: Jyothy Laboratories's Ujala third in fabric care category; looks to edge out HUL's Surf and Rin
    		• Most Trusted Brands 2011: Marketing challenges? Consumer connect the best way forward for companies to better their chances
    		• Most Trusted Brands 2011: Brands need to earn the trust of their consumers, says Nirmalya Kumar
    		• Most Trusted Brands 2011: How innovation helps Coca-Cola stay ahead of rival Pepsi
    Source: Economic Times
    		• Reality television saves Bollywood stars
    Source: Business Standard
       
    		• Aegis Media enters into equity partnership with Doosra
    Source: India Infoline.com
       
    		• AOS launches online MBA in Sales and Marketing
    Source: Education Sun
       
    		• Big Mac wants bigger bite of ice cream market
    Source: Hindu Business Line
       
    		• ABC gets new chairman
    		• Apple to launch next iPhone on October 4
    Source: Times of India
    International News
    		• Lee Doyle Steps Down As N.A. CEO at MEC
    		• James Murdoch's Top Press Adviser Resigns
    		• Apple to Unveil iPhone 5 on Oct. 4
    		• About.com Lays Off Two-Thirds of Editorial Staff
    		• Nielsen Survey Shows Android Outselling iPhones 2 to 1
    		• MSNBC Ratings Down Since Olbermann's Departure
    		• Ad of the Day: Volkswagen
    Source: Ad Week
      
  		• TidalTV Enters Over-the-Top Video Ad Market
    Source: Sacramento Bee
  		• Ad market weakness weighs on DMGT
    Source: Financial Times
      
    		•  Microsoft Loses Online Advertising VP to Priceline Subsidiary
    Source: Redmond Channel Partner
      
    		• Ad watchdog to offer blueprint for broadband speeds
    Source: Marketing
      
  		• Yahoo expects advertising surge
    Source: The National
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    Update your profile Click here
    For Archives: Click here
    "You are receiving this mailer either because you have signed up at www.indiantelevision.com or we thought this might be of interest to you".

    Click here to know how to add our e-newsletters to your safe sender list.

    Our mailing address is:
    Indian Television Dot Com Pvt.Ltd.C-350, Oshiwara Industrial Centre ,Opp Goregaon Bus Depot,New Link Road, Goregaon West, Mumbai - 104, India.Tel: 91-22-66424000 Fax: 91-22-28767791
    The Ad Linx Reporter is an Indian Television Dot Com publication. © 2001-2011 All Rights Reserved
    www.indiantelevision.com
     
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.