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Festive season
ads on TV during Oct- Dec 2010
(27 September
2011)
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Highlights:
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Festive season advertising during Oct - Dec witnessed
a year-on-year growth. The ad volume growth of Oct - Dec
2010 was 22 per cent as compared to the same period in
2009.
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The top 10 maximum advertised sectors contributed to 56
per cent share of overall TV advertising during Oct -
Dec 2010
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Three out of Top 10 advertised categories were from Personal
Care / Hygiene sector that contributed to almost eight
per cent of overall TV Advertising
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In terms of national Vs regional channel advertising,
both garnered 53 per cent and 47 per cent share respectively.
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TV Ad Volume during festive season i.e. October to December
has witnessed year-on-year growth.
- Oct
- Dec 2010 has witnessed a lesser growth as compared to
the growth per cent in Oct - Dec 2009 over 2008.
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Personal Care / Personal Hygiene Sector ranked number
one during Oct - Dec 2010 advertising on TV, followed
by Food & Beverage sector with 12 per cent.
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Toilet soap was number one category that captured four
per cent share followed by cellular phone service, cellular
phones and social advertisement category with three per
cent share each.
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Contribution of Top 10 categories to the overall TV advertising
during festive season in 2010 remained nearly 25 per cent.
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Hindustan Unilever Limited undoubtedly dominated the list
of Top 10 advertisers with eight per cent share followed
by Reckitt Benckiser India Ltd with two per cent share.
- Top
10 advertisers contributed to 22 per cent share of overall
TV Advertising during Oct - Dec Jun 2010.
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- National
channels bagged 53 per cent TV advertising during festive
season in 2010.
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| (Analysis from AdEx India - A Division of TAM Media Research) |
