21 September 2011Newsletter SubscriptionEmail this Page

Volume 30 - Issue No: 19

 
 
 
 
 





AdEx Analysis
 
 
 










Cellular phone ads on TV during Jan-June 2011
 TV advertising for cellular phones category up 32% during Jan - Jun 2011 compared to year ago; Nokia tops the list of advertisers with 25% share - Adex India Analysis.

Media, Advertising & Marketing
Tamil Nadu adds to DTH woes
 Tamil Nadu emerges as the highest entertainment tax imposer on the DTH industry; Dish TV expects FY’12 entertainment tax as a percentage of sales to be 7 per cent.

Prasar Bharati strengthens monitoring system for expansion projects
 High-level committee formed under CEO for project monitoring and implementation; 3 DD projects and 47 radio stations still to be completed, though approved in 10th Plan.

 
 

Ignite Mudra is Rotomac's branding partner

TNS launches online reputation solution in India

Everest bags creative duties of Ranbaxy's Volini

 
The Lion King rules North American box office
James Franco to direct Child of God

Dettol Handwash in new packs

Ten Sports bags Mena Golf Tour TV rights

TV Ratings
Top 10 Programmes (04/09/2011 to 10/09/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (04/09/2011 to 10/09/2011)
Zee Cinema
Sun TV
Star Gold
ETV Marathi
Star Pravah
Imagine TV
Zee TV
Star Plus
Sony Entertainment TV
Gemini TV
Colors
SAB
Star Jalsha
MAX
Star Cricket
Udaya TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  F1 revs up in India, but not in ad biz
    Source: Hindustan Times
       
    		• Glam Media to acquire social platform Ning
    		• Facebook seeks exec to build Hollywood, media ties
    Source: IBNLive.com
       
    		• Pioneers & Partners win Brand Equity Quiz's Chandigarh Regionals
    Source: Economic Times
    		• Google launches mobile payment platform
    		• Bollywood aspirations fuel Yepme's sales
    Source: Hindu Business Line
      
    		•  Ignite Mudra bags Rotomac account
    		•  Uncertainty on Wall Street, big deals on Madison Avenue
    		• Mega Mumbai Film Festival to host 40 global buyers
    Source: Business Standard
      
    		• Google launches mobile payment platform
    Source: Hindu
    International News
    		• BNY Mellon Selects a Global Creative Shop
    		• Ad of the Day: Smart Car
    		• Glam Media Buys Ning for Social Push
    		• Facebook Executive Hints at Media Plans
    		• Current TV Hires Former MSNBCer Cenk Uygur
    		• Apple Tops Consumer Satisfaction Index for Eighth Year in a Row
    		• Digital Music Models Vie for Viability
    Source: Ad Week
      
  		• Mobile ad spend to reach $82million in 2011: IAB
    Source: Marketing Magazine
  		• Mimvi, Inc. Introduces MimviLink™ Advertising Service
    Source: Sacramento Bee
      
    		•  CBS Reports Strong Advertising For TV, Radio, OOH
    Source: MediaPost Publications
      
    		• Tapjoy rolls out mobile video advertising platform
    Source: Fiercemobilecontent
      
  		• MaxPoint Interactive Appoints Cate Carley as Vice President, Agency Sales
    Source: MarketWatch
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