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Cellular
Phones category ads on TV during Jan- Jun 2011 (H1 2011)
(20 September
2011)
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Highlights:
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A rise of 32 per cent was seen in the TV advertising for 'Cellular
Phones' category during Jan - Jun 2011 Vs Jan - Jun 2010
-
1/4th of the total TV ad pie for 'Cellular Phones' category
was captured by the top advertiser i.e. 'Nokia Corporation'
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TV ad volume by top 10 brands collectively added up to
32 per cent of the overall TV advertising done for the category
during H1 2011
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4 out of top 10 brands belonged to the advertiser - 'Nokia
Corporation'.
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TV advertising done in Andhra Pradesh and West Bengal summed
up to 35 per cent of the total TV advertising for 'Cellular Phones'
category
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-
TV Advertising volume of 'Cellular Phones' category witnessed
32 per cent hike during H1 2011 vis-à-vis H1 2011
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- 'Nokia
Corporation' ruled the list of advertisers with 25 per cent share
of the total category TV Ad pie
- "The ad volume shares by top 3 advertisers - 'Nokia Corporation',
'Samsung India Electronics Ltd' and 'Micromax Informatics
Ltd' added up to 46 per cent of the total TV advertising pie
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'Nokia C1-01', 'MTS Pulse' and 'Nokia X2 01- Airtel' occupied
the first 3 positions amongst top advertised brands
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4 out of top 10 brands belonged to the advertiser - 'Nokia
Corporation'
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TV Channels from the National zone dominated TV advertising
for the category with 63 per cent of the share leaving Regional
Channels with 37 per cent of the pie
- Television
channels from South Zone with 18 per centof the share followed
TV channels with National reach which captured a share
of 63 per cent
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Andhra Pradesh and West Bengal with 18 per cent and 17 per cent shares
respectively were the states where maximum TV advertising
was done for 'Cellular Phones' category
- Hindi
with 37 per cent of the share led the list of preferred languages
by advertisers
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| (Analysis from AdEx India - A Division of TAM Media Research) |
