2 November 2011 Newsletter Subscription Email this Page

Volume 30 - Issue No: 46

 
 
 
 
 





 AdEx Analysis
 
 
 
 









Cosmetics sector ads on TV during Jan-Sep 2011
 TV ad volume of Cosmetics sector jumps 101% in Jan - Sep 2011 compared to year ago; 3 out of top 5 advertised brands belonged to Lakme Unilever Ltd - Adex India Analysis.

Media, Advertising & Marketing
NDTV news biz net loss reduces as revenue up 19%
 NDTV posts standalone Q2 net loss of Rs107mn, compared to Rs342.7mn in year ago; income from operations stood at Rs810.9mn while expenses were at Rs983.1mn.

Radio Mirchi Q2 net up 80% to Rs90.3mn
 Radio Mirchi's revenue during the quarter jumps to Rs691.64million, compared with Rs627.84million in the earlier year, while Ebitda stood at Rs208million, up 26.7 per cent.

 
 

AdAsia begins with I&B Minister stressing on the need of CSR

Zeel promotes Ashish Sehgal to sales head

 
Don Mischer receives PGA honour
Cameron displays 18-minute 3D footage of Titanic

Carat Media bags Eye-Q media account

Puma ropes in Yuvraj Singh as brand ambassador

TV Ratings
Top 10 Programmes (16/10/2011 to 22/10/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (16/10/2011 to 22/10/2011)
Star Plus
Colors
Sony Entertainment TV
Neo Cricket
Star Gold
Zee TV
SAB
Sun TV
Imagine TV
Zee Cinema
Star Jalsha
Gemini TV
Star Pravah
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Advertisers turn focus on digital consumers
    Source: Livemint
       
    		• F1 teams eye Indian sponsorship pie
    Source: Financial Express
       
    		• Chris Thomas, Chairman & CEO of BBDO
    Source: Business Standard
       
    		• Yahoo! makes $270 million deal for interclick
    Source: Hindustan Times
    		• AdAsia: Marketers have to reckon with more digital-savvy consumers
    		• AdAsia: After Ra.One, it’s the turn of Ram.Charan
    		• ET Exclusive: Advertising fraternity meets at 27th edition of AdAsia in New Delhi
    		• Online medium to be the next big thing in advertising: Experts
    		• What prompted Sanjoy Chakrabarty to quit Dentsu Media and join ZenithOptimedia
    		• OCM gears up to face a changed marketplace
    		• On a new turf: V Ramani's second innings as media consultant
    		• Brand Boss: Shefali Chhachhi, Director - Mktg, Max Bupa Health Insurance
    		• How Hyundai's latest commercial for EON differ from earlier ads
    Source: Economic Times
    International News
    		• Newspapers See Uptick in Digital Subscriptions, Weekend Circulation
    		• New Broadcast Coalition Promotes Digital TV
    		• Instagram Hits 12 Million Users, Finds Success in China
    		• SEC Investigates Zynga's Financials in Last-Minute IPO Talks
    		• Engadget Alumni Launch The Verge
    		• 'Vice' Reporter Roughed up After Trying to Talk to Carrie Fisher
    		• Ad of the Day: PlayStation
    Source: Ad Week
       
  		• Yahoo Buys Interclick for $270 Million
    Source: Wall Street Journal
  		• Adobe Acquires Auditude to Address Video Advertising
    Source: PCWorld
       
    		• LG Brings Ad Capability to Internet-Connected TV
    Source: New York Times
       
    		• Perry begins NH advertising campaign
    Source: Boston.com
       
  		• Microsoft hires Simon Davies as ad sales director
    Source: Media Week
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