• TV advertising of 'Cosmetics' sector during Jan - Sep 2011 outsmarted the TV ad volume for this sector during Jan - Sep 2010 with a whopping hike of 101 per cent
• The category of 'Cosmetics Range' ruled the TV advertising for sector capturing 80 per cent of the overall TV advertising pie during Jan - Sep 2011
• Three out of top five advertised brands belonged to 'Lakme Unilever Ltd'
• A total of 67 per cent of the Cosmetics sector TV advertising was done in Tamil Nadu, West Bengal and Assam

• As compared to Jan - Sep 2010, TV advertising for 'Cosmetics' during first three quarters of 2011 experienced a rise of 101 per cent

• With 80 per cent of the pie TV advertising of 'Cosmetics Range' category dominated the TV advertising of the sector

• 'Lakme Unilever Ltd' was the leading advertiser from Cosmetics sector during first three quarters of 2011 with 96 per cent share

• Three out of top five advertised brands from Cosmetics sector belonged to the top advertiser - 'Lakme Unilever Ltd'
• TV Ad volume by top five brands added up to 98 per cent share of the total TV advertising for Cosmetics sector
  

• Regional channels occupied 39 per cent of the ad volume pie whereas 61 per cent share was contributed by national channels
• Across India, TV channels with national zone were preferred the most by cosmetics sector advertisers with 39 per cent of the share followed by channels in South Zone with 30 per cent

• A total of 67 per cent of the total sector TV advertising was done in the states of Tamil Nadu, West Bengal and Assam
• Hindi led the pack of languages with 25 per cent while Tamil captured 17 per cent of the share