17 November 2011 Newsletter Subscription Email this Page

Volume 30 - Issue No: 57

 
 
 
 
 





 Media, Advertising & Marketing
 
 
 
 









Bodyguard takes Star Gold to new high with a 10 TVR
 Premiere of Salman Khan's Bodyguard on Star Plus clocks 10 TVR, making it the top rated film on any movie channel; the movie added 67 GRPs to Star Gold's kitty.

Industry needs to build biz model beyond CRBT
 Music industry experts at 3rd nokia Music Connects feel lack of communication among stakeholders is hindering the emergence of a new business model for the music industry.

Govt issues digitisation notification
 Govt issues notification listing out the specific cities and areas and deadlines by which it would be ‘obligatory’ for the cable ops to switch over to the digital addressable system.

 
 

Zee gains 32 GRPs while top 3 channels see drop

Waggener Edstrom Worldwide expands in India with Presence in Delhi, Bangalore

 
Sacha Baron Cohen in Django Unchained
Universal in plans to celebrate centennial

Nargis Fakhri is brand ambassador for Van Heusen Woman

OMD to handle McD north and east digital account

TV Ratings
Top 10 Programmes (30/10/2011 to 05/11/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (30/10/2011 to 05/11/2011)
Sony Entertainment TV
Star Plus
Colors
Zee TV
SAB
Sun TV
Imagine TV
Gemini TV
Star Gold
Zee Cinema
Star Pravah
MAX
Zee Telugu
Star Jalsha
Zee Marathi
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Companies plan to advertise their way out of slump
    Source: Financial Express
       
    		• Facebook, Google to give users more control over how they are tracked online
    Source: Economic Times
    		• Disney CEO joins Apple board
    Source: Business Today
       
    		• Titan to buy Swiss watch brand Favre Leuba
    		• FB users don't like what they see
    Source: Business Standard
    International News
    		• FCC Process Reform Bills Advance in House
    		• Horizon Media Wins Jack in the Box's Digital Media Business
    		• House Holds One-Sided Hearing on Piracy Bill
    		• Google+ Pages to Test Third-Party Social Media Tools
    		• Is Katie Couric's Daytime Show Worth $50,000 a Spot?
    		• Google Music: Big Opportunity, Big Hurdles
    		• Ad of the Day: Comcast
    Source: Ad Week
       
  		• Benetton unveils new advertising campaign
    Source: Campden FB
    		• Federal Watchdog Targets Mortgage Scams Advertised On Google
    Source: Wall Street Journal
       
  		• Facebook's New Advertising Model: You
    Source: Forbes
       
  		• Publicis sees other returns if no Dentsu buyback
    Source: Reuters
       
  		• Slump in advertising outlook leaves STV with little to feel festive about
    Source: Scotsman
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