Movies

Universal in plans to celebrate centennial

MUMBAI: As part of a year-long celebration of the studio‘s centennial,Universal Studios is redesigning both its audio visual and print logos that will be unveiled early in 2012.


The 100th anniversary campaign will include restoration of some of the studio‘s classic movies, theme park activities and promotions, and engagement with fans through special events and social media initiatives.


Universal Studios president Ron Meyer announced the broad plans for the centennial celebration in a memo that he sent to the studio‘s employees Tuesday.


"This is a proud and exciting moment for our company, which celebrates the studio‘s rich history and cultural impact," Meyer wrote.


"Throughout Universal‘s hundred years, we‘ve created films that have touched the hearts of millions, and fostered our culture‘s love affair with cinema. Some films have been more successful than others, but all of them have a place in our history.


The strength of Universal, as with any company, is the talent of its team. We‘re fortunate to have an incredible group of individuals as well as gifted filmmakers who are at the heart of this studio," he added.


In 2012, Universal Studios will be honoring its past and celebrating the future.

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