Indiantelevision.com's The Ad Linx Reporter dated 4 May 2011 - Global and Indian advertising news, information and data at your fingertips

AdEx Analysis

TV ads of Toys & Indoor Games in Jan-Dec '10
TV ad volumes of Toys & Indoor Games see 50% jump in 2010 compared to the previous year-AdEx India Analysis.

Media, Advertising & Marketing
NDTV beats market forecast, Q4 revenue up 25%
Revenue from news biz jumps 25% to Rs1.08billion in Q4; net loss stands at Rs231.8million.

Task force under Takru to oversee digitisation of cable sector
An 18-member task force set up for digitisation in cable TV sector; to act as interface between govt and the industry.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Dia Mirza appointed Body Shop's brand ambassador
	HUL using digital media to increase its sales manifold
	Source: Economic Times

	Raymond targets small town India
	Revelling in combat
	Dabur buys Ajanta Pharma capsule brand, focus on OTC healthcare
	Ganguly to play for Pune Warriors
	Lintas Media group launches new division
	Facebook sued over social ads
	Source: Business Standard

	Lintas Media group launches new division
	Source: Sify

	Rahul Thappa joins Mail Today as chief operating officer
	Source: domain-B

	Facebook sued over social ads
	Source: Times of India

	Justin Bieber wins first Webby Award
	Source: IBNLive.com

	"We will associate with IPL again"
	"IPL as a brand will continue to get bigger"
	Effective message sans the magic
	Short message, deep impact
	World view
	Bits & Bytes
	Linking customer loyalty with social networking
	Aroma works for Barista
	ASCI upholds complaints against six ads
	Never say die
	Source: Financial Express

International News

	Disney Sues Dish
	BuyWithMe Acquires Chicago Deals Site
	IMG, WPP to Provide Licensing Deals to WPP Clients
	Jai Singh Leaving HuffPo for Yahoo
	Media Matters to James Murdoch: 'Use Your Power for Change'
	Brand Trump
	USA Network Spares No Expense at Lincoln Center
	Amazon Close to Launching Tablet, Reports Say
	Source: Ad Week

	Moringa, Vision Group ink sh170m advertising deal
	Source: New Vision


	Amazon.com Sues US Bookstores Group Over False Advertising Allegations
	Source: Bloomberg

	Robust ad market lifts CBS' first-quarter earnings
	Source: Los Angeles Times

	ITV slips on advertising worries, as FTSE edges higher after holiday weekend
	Source: The Guardian

	Advertising trusted by 69% of the public
	Source: CampaignLive

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