• Toys & Indoor Games TV Advertising witnessed a gigantic growth of 50 per cent in 2010 vis-à-vis 2009.
  
• Maximum ad volumes were marked in May with 19.4 per cent share, while the least was in July at 0.7 per cent.
  
• The top five advertisers contributed to 97 per cent of the total ad volumes with Mattel Toys leading at 42 per cent share.
  
• On the language front, Hindi grabbed more than half of the ad pie with 52 per cent share while English garnered 37 per cent share.

• Toys & Indoor Games TV ads registered a massive growth of 50 per cent in year 2010 vis-à-vis year 2009

• TV ad volumes touched its peak in the month of May clocking 19.4 per cent, followed by December at 19.1 per cent share.

• The top five advertisers contributed to a massive 97 per cent share in television advertising.
  
• Mattel Toys and Milestone Interactive Software claimed the top two slots with a collective share of 80 per cent.

• The top five brands collectively notched 48 per cent share.
  
• Sony PlayStation3 was the much-advertised brand on television, contributing 25 per cent share of the ad pie; Sony PlayStation2 PSP held second place at 14 per cent share.
  

• Channels with a national presence made a clean sweep with 97 per cent share, while advertising on regional channels garnered 3 per cent share of the pie.

• From a geographical perspective, national grabbed 97.3 per cent share of the pie, followed by Tamil Nadu at 1.4 per cent share.