16 May 2011 Newsletter Subscription Email this Page

Volume 29 - Issue No: 30
 
 





Media, Advertising & Marketing
 
 










ThoughtBox bags media account of PEPS
 The account size is pegged at Rs60mn; creative mandate is with People Design and Communications.

Ortel has fund requirement of Rs850mn from IPO
 Capex on analogue & digital to take away Rs344mn; Rs217mn is for broadband & Rs 289 mn for network expenses.

Live India, Mi Marathi post losses as revenue crawls
 Broadcast Initiatives widens net loss to Rs521.69mn in FY'11, up from Rs382.65mn; revenue is at Rs96.12mn.

 
 

Leo Burnett’s new TVC for Wella

Lupe Fiasco to perform at 2011 MTV Movie Awards

 
Jamie Vanderbilt to script Red Ridinga
Britney Spears' life in a comic book

Mobango launches cricket apps

Y-Films launches fashion label Y-Stuff

TV Ratings
Top 10 Programmes (24/04/2011 to 30/04/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24/04/2011 to 30/04/2011)
MAX
Colors
ETV Marathi
Star Plus
Zee TV
SAB
Sun TV
Sony Entertainment TV
Imagine TV
Star Jalsha
Nickelodeon
Zee Cinema

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Brand Dhoni draws corporates like PepsiCo, Reebok, Titan into charity
    Source: Economic Times
       
  		• Digital marketing firms take to Facebook to run brand, ad campaigns
  		• More than a makeover
    Source: Business Standard
       
  		• Facebook adapts for Indian masses
    Source: Hindustan Times
       
  		• Realty ads on rise in Ahmedabad
    Source: DNA
       
  		• FMCG firms ad(d) games to target youth
    Source: Hindu Business Line
       
  		• Facebook-Google rivalry intensifies with PR fiasco
  		• PlayNetwork partners Office 2000
    Source: The Hindu
    International News
    		• PlayStation Hackers Attacked from Amazon's EC2
    		• Connecting the Dots on Facebook's Smear Campaign
    		• TBWA\C\D N.Y. Bolsters Ranks
    		• Developers Deal with Apple's New App Store Rules
    		• Frothy Facebook Valuation Deters Investors
    		• Al Gore Reinvents the Book
    		• USA Goes on Sitcom Buying Spree
    Source: Ad Week
    Source: examiner.com
       
  		• Facebook set for display ad lead
    		• Knox joins the advertising team at Grey
    Source: The Australian
       
  		• Amobee signs $8.8m mobile ad deal with InMobi
    Source: Globes
       
  		• Google Busted for Advertising Illegal Pharmacies
    Source: Tom's Guide
       
  		• Ad-supported Kindle top electronics seller on Amazon.com
    Source: Financial Times
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