Television

Live India, Mi Marathi post losses as revenue crawls

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MUMBAI: Broadcast Initiatives, the company which operates Hindi news channel Live India and Marathi infotainment channel Mi Marathi, has widened its net loss for the full-fiscal as revenue has crawled while expenses have surged.

Net loss stood at Rs 521.69 million, up from a loss of Rs 382.65 million posted in the earlier fiscal.  

     

  Revenue for the fiscal ended 31 March 2011 was at Rs 96.12 million compared to Rs 73.80 million in the previous year while expenses were at Rs 620.62 million, up from Rs 418.35 million.

For the fourth-quarter ended 31 March, the company posted a standalone net loss of Rs 155.52 million.

The net loss has widened as compared to Rs 109.20 million in the corresponding period of the previous fiscal as the company’s expenses on distribution and marketing increased three-fold.

The company’s net sales, however, rose 130 per cent to Rs 36.97 million in the fourth quarter as against Rs 16.08 million a year ago.

Expenses went up by 76.64 per cent to Rs 182.70 million, from Rs 103.43 million in the year-ago period.

 

 

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