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Volume 28 - Issue No: 97
 
 





AdEx Analysis
 
 










Housing loan ads on TV during Jan - Dec 10
 TV ad volumes of housing and construction Loans up 53% in 2010 compared to year ago - AdEx India Analysis.

Media, Advertising & Marketing
NDTV hands over ad sales duties to Star
 5-year deal will come into effect from 1 Apr, ending NDTV's arrangement with Raj Nayak's Aidem Ventures. UPDATED!

World Cup news blockade ends as ICC agrees to Govt plea for truce
 ICC agrees to allow news channels to cover the India-Pak match, following a request from I&B Minister Ambika Soni.

 
 

VivaKi Specialist Services launches in India

Scarecrow bags creative duties of Ackruti City

 
Emir Kusturicka to preside over Cannes jury
Farley Granger no more

JWT ropes in Lubna Khan as AVP and strategic planning dir

News Corp may sell Myspace to Vevo.com

 
Politicisation of TV news content in South India : Mahendra Mishra
Prasar Bharati: A year of controversies
The tough task of building a non-tabloid news channel in India: Jehangir Pocha
2010 a year of wait for FM radio
The crisis of news channels in Indi : Anurradha Prasad
Music channels face uncertainty
The day the music died : Prem Kamath
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

Netflix in 5-year deal with Paramount Pictures

ITV bags UK IPL rights for four years

TV Ratings
Top 10 Programmes (13/03/2011 to 19/03/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13/03/2011 to 19/03/2011)
Zee TV
Sony Entertainment TV
Star Plus
SAB
Colors
Star Cricket
Star Jalsha
Zee Cinema
Star Gold
Imagine TV
Zee Marathi
ETV Marathi
MAX
ESPN
Star Pravah
Zee Bangla
Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  InterGlobe General Aviation unveils new brand identity
    Source: Hindu Business Line
       
  		• Fastrack plays the price game
  		• Amazon unveils online service to store, play music
  		• Twitter's Dorsey named executive chairman
    Source: Business Standard
       
  		• NDTV, STAR India ink five-year deal for ad sales
    Source: Expressindia.com
       
  		• MobiAdz registers One Billion Ad requests per month
    Source: Media Newsline
       
  		• All in good fest: 2010's choicest ad campaigns
  		• Best & Bekaar: The week's best & worst ads
  		• SEO as marketing tool: Search optimisation still nascent in India
  		• Men of the match: Sean Morris, Venky Mysore and Amrit Mathur
  		• Cricket's Executive Officers: IPL is cricket + commerce
    Source: Economic Times
       
  		• STAR to sell ad spots for NDTV
    Source: Business Standard
       
  		• Star India, NDTV announce commercial tie-up
    Source: Media Newsline
    International News
    		• Red Wing Shoes Is All-American, Makes Videos to Show It
    		• Condé Nast Closing Cafeteria at 750 Third Ave.
    		• IPG Puts Best Face Forward
    		• Moms Adopting Mobile Web
    		• McCann West Poaches Exec From Arnold
    		• MediaCom Canada Binges on Candy, Fast Food
    		• Lionsgate TV Taps Frankel for Reality Development
    		• Adweek's 100 Most Influential Shows
    Source: Ad Week
       
    		• Moms Adopting Mobile Web, Report
    		• MediaCom Canada Binges on Candy, Fast Food
    		• Sprint Takes The Lead In Opposing AT&T, T-Mobile Deal
    		• Can Brands Finally Break In to Your Texts?
    		• Adweek's 100 Most Influential Shows
    Source: Brand Week
       
  		• Online video advertising co Adap.tv raises $20m
    Source: Globes
       

  • YuMe Debuts ACE for Publishers 3.0, Appeals to Brand Marketers
    Source: StreamingMedia.com
       
    		• Connors to be inducted into Advertising Hall of Fame
    Source: Boston Globe
       
  		• Merkle acquires IMPAQT
    Source: Bizjournals.com
       
    		• TV Ad Spending Still Tops, But Web Growing Fast: Study
    Source: Wired News
       
    		• Collective acquires UK video ads network
    Source: Digital Spy
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