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Volume 28 - Issue No: 77
 
 
 
 





 AdEx Analysis
 
 
 










Life Insurance ads on TV during Jan-Sep 2010
TV ads of 'General Insurance' Sector fall 69 per cent during 2010 compared to 2009 - AdEx India Analysis.

Media, Advertising & Marketing
Max ups marketing spend on IPL by 30%; unveils 'Bharat Bandh' campaign
Max unveils 'Bharat Bandh' campaign that will stretch across six weeks; eyes cumulative viewership of 150mn.

Executive Dossier
'The ad market will grow by 13-15% this year'
Interview with Lodestar Universal CEO Shashi Sinha

 
 

Starcom MediaVest Group's digital head Pushkar Sane resigns

Kochi selects Windchimes as social media partner for IPL 4.0

 
Anne Carey in a tie up with Epoch Films
Beauty personified Jane Russel no more

Base Batteries appoints OMD as media partner

PerceptH appoints Ryan Menezes as chief creative officer

 
Politicisation of TV news content in South India : Mahendra Mishra
Prasar Bharati: A year of controversies
The tough task of building a non-tabloid news channel in India: Jehangir Pocha
2010 a year of wait for FM radio
The crisis of news channels in Indi : Anurradha Prasad
Music channels face uncertainty
The day the music died : Prem Kamath
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

Plan B wins creative mandate of MTR's snacking biz

Oscar gets a 9% drop in viewership

TV Ratings
Top 10 Programmes (13/02/2011 to 19/02/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (13/02/2011 to 19/02/2011)
Zee TV
Star Plus
Zee Marathi
Colors
SAB
Star Cricket
Sony Entertainment TV
Zee Cinema
Star Jalsha
Imagine TV
MAX
Zee Bangla
Star Gold
Star One
Star Pravah
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Emami to rope in Hrithik Roshan to endorse Zandu Balm
  		• Making advertisements relevant, and private!
  		• Microsoft-Nokia deal: How will it impact smartphone market?
  		• New age of marketing concepts, practices and jargons
  		• Best & Bekaar: Advertisement of the week
  		• Johnson & Johnson baby Ads: Then & Now
  		• Brand Amul's new challenge; ex-CEO
  		• Youth Pulse: What do Mobile Number Portability (MNP) and 3G mean to them
  		• We pay with our sweat and marriages: Dominic Proctor, CEO, Mindshare Worldwide
    Source: Economic Times
       
  		• Rajkumar Hirani produces MAX's IPL ad campaign with humour
    Source: Sify
       
  		• UK 's Advertising Standards Authority gets power to monitor website text
    Source: Sify
       
  		• Ascent of the social media climbers
    Source: Livemint
       
  		• Titan Inks Exclusive Sales and Marketing Deal with TargetCast Networks
    Source: IT News Online
       
  		• Set Max unveils promotional campaign for IPL 4
    Source: Business Standard
    International News
    		• Demand Media CEO Brushes Off Google's Algorithm Switch
    		• Another Round in Bout Between New York Times and New York Mag
    		• March Madness Still One of the Biggest Sports Franchises
    		• PBS to GOP: Public Doesn't Want to Cut Our Funding
    		• New York Poaches a Big Fish From The Times (Updated)
    		• Where's the Beef? Bad Timing for Taco Bell Spot
    		• Teed Off: Producer Sues Over Caddyshack Doc
    		• Y&R West Names New Creative Chief
    		• Hulu Set for Meteoric Growth in 2011
    		• Sniping Over Griffin’s Firing Continues
    Source: Ad Week
       
    		• Where's the Beef? Bad Timing for Taco Bell Spot
    		• March Madness Still One of the Biggest Sports Franchises
    		• Wang's World
    		• Google CEO: Display Ad Market Could Become $200 Bil. Biz
    		• Dell Picks Shops for Consumer, Business Efforts
    Source: Brand Week
    		• Ofcom wants to ban misleading broadband speed ads
    Source: BBC News
      
  		•  Twitter and Facebook under scrutiny as ASA polices online marketing
    Source: The Guardian
      
  		•  Ad Groups Launch Digital Currency Initiative
    Source: Daily Research News Online
      
  		•  Arby's launches new advertising campaign
    Source: Atlanta Journal Constitution
      
  		•  Scangroup launches digital advertising division
    Source: Business Daily Africa
      
  		•  Orange UK launches Tiny Top Ups ad campaign
    Source: Telecompaper
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