16 Mar 2011 Newsletter Subscription Email this Page

Volume 28 - Issue No: 87
 
 
 





AdEx Analysis
 
 
 










Banking & Financial Services ads on TV
 Banking & Financial Services sector ads on TV up 19% during 2010 over year ago - AdEx India Analysis.

Media, Advertising & Marketing
Ajit Thakur quits; Sneha Rajani to take charge at Sony
Sneha Rajani to replace Ajit Thakur as Sony TV biz head; Neeraj Vyas is new EVP and biz head at MAX.

Govt soon to form mechanism to monitor TV content: Soni
 Govt is right on the threshold of announcing self-regulatory mechanism to monitor content on TV, says Soni.

 
 

Asci pulls up Dish TV for claiming 50% market share

Sab assigns creative duties to Saints & Warriors

 
America lands best director award at Sofia fest
Spielberg's TV series delayed

Scarecrow bags creative duties of Rupa

Colors sets foot in Canada with ATN

 
Politicisation of TV news content in South India : Mahendra Mishra
Prasar Bharati: A year of controversies
The tough task of building a non-tabloid news channel in India: Jehangir Pocha
2010 a year of wait for FM radio
The crisis of news channels in Indi : Anurradha Prasad
Music channels face uncertainty
The day the music died : Prem Kamath
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

ESPNF1 launches mobile app on iPhone, Android, Nokia

TV Ratings
Top 10 Programmes (27/02/2011 to 05/03/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (27/02/2011 to 05/03/2011)
Zee TV
Colors
Star Gold
Sony Entertainment TV
Star Plus
Star Cricket
SAB
Star Jalsha
Imagine TV
Zee Cinema
Zee Marathi
MAX
Star Pravah
DD1
Zee Bangla
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Amul kicks off largest distribution exercise
  		• Big bazaar helps Tata Nano drive sales
  		• Cooler clothes for Indian summers
  		• Instant Noodles market set for meteoric growth
  		• Mango business likely to be around Rs1,700 to 1,800cr this year
  		• Waterproof cosmetics set to woo customers this summer
  		• Engaging Young India will define success of marketers
  		• Indian retail evolution is mirroring Maslow's Theory of need hierarchy
  		• Summer holidays: Business time for kids TV channels
  		• ANA: Despite being Asia's biggest airline, it lacks global icon status
  		• Online travel agencies: Not just a discount game anymore
  		• Best & Bekaar: Advertisement of the week
  		• Watering holes: Favourite brainstorming venues for ad men
  		• Newspapers must learn to synchronise ad sales
    Source: Economic Times
       
  		• HUL: Taking the fight to the enemy's camp
  		• Chalo South Africa! 21 city Outdoor Campaign launched across India
    Source: Business Standard
       
  		• ASCI pulls up Dish TV for misleading advertisement
  		• Sun TV revises ad rates
    Source: Hindu Business Line
       
  		• Emma Watson Named New Face Of Lancome
    Source: NDTV.com
       
  		• SsangYong lines up R936cr to develop brands, products
    Source: Financial Express
       
  		• Star CJ alive adopts a 360 degree approach to increase brand presence
    Source: TV next
    International News
    		• House GOP Takes Step Towards Killing NPR’s Funding
    		• Fred Wilson's Passion Play
    		• Cable Nets Riled Up by Time Warner App
    		• Michael Powell to Head NCTA (Updated)
    		• FTC Flexes Its Muscle on Online Privacy
    		• ABC Sees Success in the 'Super Obese'
    		• MySpace Still Pushing for Big Brand Ad Dollars
    		• Fox's Summer Schedule a Snooze
    Source: Ad Week
       
    		• MySpace Still Pushing for Big Brand Ad Dollars
    		• FTC Flexes Its Muscle on Online Privacy
    		• EA Sports Shares Life Lessons from Iron Mike
    		• I See Dead People
    		• Sun Drop Shakes Its Thing Before the Nation
    Source: Brand Week
       
  		• Newspaper Ads Sag to a 25-Year Low in 2010
    Source: ABC News
       

  • IPC restructures ad trading around Mackenzie
    Source: Media Week
       

  • Ad watchdog rules Tramadol Nights 'Fuzzy Felt' escapes censure

    Source: Marketing Week
       
    		• Angus Thomson joins Bondi Advertising team
    Source: MuMbrella
       
  		• Social media OK for online election ads
    Source: AsiaOne
       
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