29 June 2011Newsletter SubscriptionEmail this Page

Volume 29 - Issue No: 61

 
 
 





AdEx Analysis
 
 
 










Education institution TV ads in June - Sep 2010
 TV ads of education institution see 66% jump in June–Sept 2010 compared to year ago; category contributes 3/4 of TV ad volumes of education sector - AdEx India Analysis.

Media, Advertising & Marketing
Broadcasters to suggest formula on surrogate ads
 Government asks Indian Broadcasting Foundation and the News Broadcasting Association to finalise within three weeks their strategy relating to surrogate advertisements.

Police raids cable ops in Maharashtra, Gujarat over Taj Television’s complaint
 Taj TV, which runs Ten Sports, Ten Cricket and Ten Action+, says police has raided premises of cable ops in 3 places each in Maharashtra and Gujarat on complaints filed by it.

 
 

Inkfruit unveils new brand identity

L'amour Advertising wins three accounts

Cartoon Network US teams up with Threadless for design challenge

 
David Strathairn joins cast of Lincoln
Fantasia Intl. fest to open with Red State

USA Network teams with DC Comics

New York TV fest teams up with Sundance Channel & MSN

TV Ratings
Top 10 Programmes (29/05/2011 to 04/06/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (29/05/2011 to 04/06/2011)
Star Plus
Colors
SAB
Zee TV
Sony Entertainment TV
Sun TV
Ten Cricket
Zee Cinema
MAX
Imagine TV
Maa Telugu
Gemini TV
Star Jalsha
Star Gold
ETV Marathi
Zee Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  UTV may invest up to Rs500cr this year
  		• Facebook set to introduce virtual currency in India
  		• Naukri.com, 99acres.com see high user traffic in May
  		• Ajay Adiseshann Invests in Vserv, India's leading Mobile Ad Network
  		• Yatra.com's Immigration Stamps Calendar wins Silver at Cannes Lions
    Source: Business Standard
       
  		• Google targets Facebook with Google+
    Source: IBNLive.com
       
  		• Yahoo! Connected TV For Toshiba And Sony Hits 8 Million Devices
    Source: eBrandz
       
  		• WPP sets up digital media advertising unit
  		• Distracted by online ads? Move them to a vault
  		• Google sued by French web publisher 1PlusV
    Source: Financial Express
  		• PMG signs Abhinav Bindra
  		• How Maggi Pazzta, Fair & Lovely Max men's fairness cream & Parle's 20-20 cookie are threatening category leaders
  		• Distracted by online banner ads?AdKeeper offers an alternative
  		• Screen addiction: Tablet phone already creeping into everyday, often ordinary experiences
  		• Brand Boss: Ashwin Uppal, GM – Marketing, South Asia, Baskin Robbins
  		• Globe Trotter
  		• Brands find way to use technology to find which channel contributes to sale
  		• My mandate is to make the Dentsu India Group the best: Rohit Ohri, Former Managing Partner, JWT Delhi
  		• Live content creation an emerging vital channel for brands
  		• India is a vital growth market for IPG: Michael I Roth, Interpublic
  		• Can P&G be as big as HUL in next five years?
    Source: Economic Times
    International News
    		• Pepsi Ads Return to TV
    		•  Comcast Exec to Network Bigs: "We have to get out of our own way"
    		• Angry Birds Prepares to Conquer the Box Office
    		• Jeff Probst to Host Daytime Talk Show
    		• NYT Magazine Editor Chris Suellentrop Moving to Yahoo
    		• Advertising Isn’t Rocket Science
    		• Saab Plans U.S. Agency Review
    Source: Ad Week
      
  		• Advertisers 'track almost 100 per cent' of web users
    Source: Telegraph.co.uk
    		• Bell Canada to pay $10M fine for misleading ads
    Source: Toronto Star
       
  		• Advertising group spent $260000 on lobbying in 1Q
    Source: Forbes
       
  		• Pepsi, Coke Raise Prices Ahead of July 4
    Source: AdAge.com
       
  		• Colgate uses Facebook followers in digital outdoor campaign
    Source: Marketing Magazine
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    Update your profile Click here
    For Archives: Click here
    "You are receiving this mailer either because you have signed up at www.indiantelevision.com or we thought this might be of interest to you".

    Click here to know how to add our e-newsletters to your safe sender list.

    Our mailing address is:
    Indian Television Dot Com Pvt.Ltd.C-350, Oshiwara Industrial Centre ,Opp Goregaon Bus Depot,New Link Road, Goregaon West, Mumbai - 104, India.Tel: 91-22-66424000 Fax: 91-22-28767791
    The Ad Linx Reporter is an Indian Television Dot Com publication. © 2001-2010 All Rights Reserved
    www.indiantelevision.com
     
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.