20 June 2011 Newsletter Subscription Email this Page

Volume 29 - Issue No: 54

 
 
 





 Media, Advertising & Marketing
 
 
 










Zee sports new look in changing media landscape
 Zeel has new tagline ‘Umeed Se Saje Saje Zindagi’ for its channels; sports new corporate brand identity.

IPL4 fails to impact GEC viewership
 Hindi GECs tame IPL monster this year; unlike past years, genre share grows during IPL window.

IRS Q1: C&S continues to widen reach, radio and cinema drop
 Cable & Satellite reach sees 17.9 per cent CAGR; radio and cinema drop by 8.3 per cent and 5.4 per cent respectively.

 
 

IRS Q1: Pratiyogita Darpan, India Today, Vanitha remain top mags

Banking sector spends Rs20bn on outdoor advertising

IMG signs Ryan Dungey for exclusive representation

 
Spielberg mulls fourth sequel of Jurassic Park
Melbourne film fest to screen Drive, Melancholia

Cricket Attax sells over three million units

Licensing royalty revenue stands at $5.065bn in 2010: Survey

TV Ratings
Top 10 Programmes (29/05/2011 to 04/06/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (29/05/2011 to 04/06/2011)
Star Plus
Colors
SAB
Zee TV
Sony Entertainment TV
Sun TV
Ten Cricket
Zee Cinema
MAX
Imagine TV
Maa Telugu
Gemini TV
Star Jalsha
Star Gold
ETV Marathi
Zee Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  FMCG cos control ad expenses to balance high input costs
  		• Publicis splits digital agency into two
    Source: Business Standard
       
  		• ZeeTV unveils new logo, slogan
    Source: Hindu Business Line
       
  		• Ads in the now
    Source: Hindustan Times
       
    		• Zee embarks on corporate re-branding exercise
    		• '.brands' try to cash in on domain name shake-up
    		• Pentagon ad spending falls in troop surplus
    Source: Financial Express
       
  		• Marketing insights from Apple’s Jobs
    Source: The Hindu
       
    International News
    		• McCann Worldgroup Starts Marketing Sciences Practice
    		• Comcast Brings Facebook to the Set-Top Box
    		• Zynga Sues Vostu, Alleged Copycat Gaming Startup
    		• Long-Awaited Facebook iPad App Close to Launch
    		• Lynne Segall Joins Hollywood Reporter as SVP, Publisher
    		• BNY Mellon Reviews Global Creative Business
    		• Ad of the Day: Coors Light
    Source: Ad Week
       
  		• Justice Department to Review Google's Admeld Deal
    Source: New York Times
  		• Cable television gaining in advertising revenue, but not political dollars
    Source: Los Angeles Times
       
    		• Mobile advertising to hit $20.6B in 2015
    Source: ZDNet Asia
       
  		• WA govt defends using public money for ads
    Source: Sydney Morning Herald
       
    		• ZK Advertising partners business journalists
    Source: Nation Online
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