IPL chairman Chirayu Amin said, “As a tournament we all know that IPL
has been hugely successful and has been patronized by men, women and
kids. But the introduction of Cricket Attax gives the tournament a new
dimension – it gets kids to engage with each other using the cards
when they are not watching the game on TV. Cricket Attax is the
official trading card game of the IPL and in the coming years we are
confident it will reach many more kids”.
Topps International VP, Group MD Chris Rodman, who set up the Topps
Indian business based in Mumbai, said, ”India presents a significant
driver for Topps future global growth given India’s love of cricket
and the IPL, the proliferation of media, an ever increasing level of
disposable income and a consumer who embraces new categories of
business such as collectables."