15 June 2011 Newsletter Subscription Email this Page

Volume 29 - Issue No: 51

 
 
 





 AdEx Analysis
 
 










TV advertising during June - September 2010
 TV advertising sees 6% growth in TV ad volumes in June - September 2010 compared to year ago - AdEx India Analysis.

Media, Advertising & Marketing
Indian cinema to move to new rule of graded certification: Takru
 The new system of graded certification of films will replace the current regime of cutting of scenes, says Rajiv Takru.

Executive Dossier
'We are now in a very strong position to overcome any new challenges in the Indian marketplace'
 Interview With WWE International executive VP Andrew Whitaker

 
 

Solutions Digitas splits into two arms

Vdopia makes new alliances for mobile video ads

 
Weinstein to distribute Madonna's W.E. in US

Facebook launches a film festival

Nick US to air ‘Winx Club’ from 27 June

TV Ratings
Top 10 Programmes (29/05/2011 to 04/06/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (29/05/2011 to 04/06/2011)
Star Plus
Colors
SAB
Zee TV
Sony Entertainment TV
Sun TV
Ten Cricket
Zee Cinema
MAX
Imagine TV
Maa Telugu
Gemini TV
Star Jalsha
Star Gold
ETV Marathi
Zee Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  In-film branding goes regional with Marathi
  		• IndiaVibes: Social media marketing agency
  		• Globe Trotter
  		• With rewards programmes abounding, retailers want to cash in on consumers
  		• Tesco unveils plans to become global brand owner
  		• Bawdy Copy
  		• The biggest challenge for JWT is getting talent: Colvyn Harris, JWT
  		• Cannes Lions Festival: Personalisation and customisation of communication
  		• Brands need to be to nore than virtual
  		• JWT, India's biggest ad agency: Too big to fail?
    Source: Economic Times
       
  		• Advt firm fined for fake coupons
    Source: Hindustan Times
       
  		• Astrology product advertisements face government's ire
    Source: Livemint
       
  		• Reebok launches New EasyTone Advertising Campaign
    Source: Media Newsline
       
  		• Tata DOCOMO adjudged as the Best Social and Digital Media Advertiser of the Year
    Source: Orissadiary.com
       
  		• Google to buy online advertising company AdMeld for $400million
    Source: domain-B
       
  		• Publicis splits Solutions Digitas into 2 firms in India
  		• Channel [V]'s cafenomics
    Source: Business Standard
       
    		• Milicruit Virtual Career Fairs Announces AOL as Media Partner
    		• Digitas Launches Second Issue of iPad App Digitas Cache
    Source: IT News Online
    International News
    		• Ad of the Day: In the Raw
    		• JCPenney Taps Head of Apple Retail Stores as New CEO
    		• Skype and Comcast to Offer TV Video Chats
    		• Apple Releases Unlocked iPhone 4
    		• Cable Show Kicks Off
    		• Apple, Nokia Reach Settlement
    		• Social Media, the New Exit Poll?
    Source: Ad Week
       
  		• Ferrari extends deal with tobacco company Philip Morris
    Source: ESPN F1
     
    		• Media advertising budgets to explode
    Source: The Australian
       
  		• Tigo, Alcatel target mobile advertising market in Ghana
    Source: Vanguard
       
  		• Advertisers Embrace New Feature of Optimum Select RFI to Immediately Deliver Brochures, Coupons, Offers and Other Information to Consumers by Email
    Source: PR Newswire
       
  		• Mobile-TV Advertising to Reach $1.4Billion by 2015
    Source: AdAge.com
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