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Volume 29 - Issue No: 41

 
 
 





AdEx Analysis
 
 
 










Non aerated soft drink ads on TV in Jan-Dec '10
 Non aerated soft drink ads on TV see a drip of 5 per cent in 2010 compared to 2009 - AdEx India Analysis.

Media, Advertising & Marketing
TV Today FY’11 net slips 60% on slow rev growth
 Rev grows 2.96% to Rs2.93bn; merger of loss-making radio ops and a 11.6% increase in expenses drag down net profit.

BJP drags Sun TV into 'pay-off' controversy
 BJP asks govt to explain whether Sun TV network owned by family of Dayanidhi had gained from pay-offs by Malaysian Co.

 
 

Euro RSCG wins Rs350mn Mitsubishi account

Vizeum wins media duties of IMS Learning Resources

Cartoon Network launches Ben 10 school gear

 
Hollywood readies season of sequels
Kung Fu Panda 2 gains hearts in China

Tyroo launches dynamic retargeting to help improve advertiser ROI

YouTube to air India-West Indies series

TV Ratings
Top 10 Programmes (15/05/2011 to 21/05/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (15/05/2011 to 21/05/2011)
Star Plus
MAX
Zee TV
Colors
SAB
Sun TV
Sony Entertainment TV
Imagine TV
Star Gold
Zee Cinema
Gemini TV
Star Jalsha

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  ASCI rules against 34 ads over the last five months
    Source: Business Standard
       
    		• Social networking sites can transform a campaign into a religion
  		• ASCI launches page on Facebook, Twitter
    Source: Times of India
       
  		• France's Schneider to acquire Luminous
    		• Microsoft to be led by ARM to TVs, cars
    Source: Financial Express
  		• Colgate-Palmolive: good volume growth
    Source: Livemint
       
  		• All time favourite campaigns from Cannes
    		• Financial services sector: Precision marketing
  		• Globe trotter
    		• BE straightalk: Ipsos Facto
  		• Youngsters make it exciting to be in India, China: Daniel Morel
    		• Ad folks who took a mid professional plunge to go solo
  		• Pepsi takes on Haldiram & Parle with 40% cheaper new chips brand 'Lehar'
    Source: Economic Times
    International News
    		• News Corp. Makes Another Move in to Education Market
    		• Sweden's Dahlqvist Has New Creative Role at McCann NY
    		•  Hearst Completes Lagardère Deal
    		•  AP Business Journalist Slams Newsroom Leadership
    		•  Ad of the Day: MTV Movie Awards
    		•  Facebook Nears 700 Million Users
    		•  KKR and Primedia: A Time Line
    Source: Ad Week
    		• Twitter Acquires Web Advertising Company AdGrok
    Source: Scribbal
      
  		• New FTC Online Advertising Rules Coming
    Source: Reuters
      
  		• Ban For 'Exploding Head' Ad On Teen Show
    Source: Sky News
      
  		• OpenX raises $20m as it signals new era for online advertising
    Source: Ahram Online
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