Snapshot
of non aerated soft drink advertising on TV during Jan - Dec '10
(31 May 2011) |
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| Highlights:
- Non aerated
soft drink advertising on TV witnessed a drop of 5 per cent in 2010 vis-à-vis
2009
- Maximum
ad volumes were recorded in the month of May capturing 18 per cent share
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Top 10 advertisers of non aerated soft drinks contributed to 98 per cent of TV
advertising during 2010
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National and regional bagged equal per cent share whereas in states, Tamil Nadu
topped the list with 44 per cent share
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On the language front, Hindi grabbed 33 per cent share of 2010 followed by Tamil
with 22 per cent share
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- Non aerated
soft Drink advertising on TV witnessed a drop of 5 per cent in year 2010 vis-à-vis
year 2009.
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- The summer
season bagged the maximum ads of non aerated soft drinks with highest share of
18 per cent in May.
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March also held the second position with 16 per cent ad share whereas June captured
13 per cent share.
- April
and October shared 4th position with 12 per cent share of ad volume each.
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- Coca Cola
India topped the list of advertisers with 46 per cent share and Pepsi Co held
the second position with 27 per cent share.
- The
top two advertisers dominated the non aerated soft drink advertising on TV by
73 per cent share.
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- Coca Cola
India led the list of the brands also through its brand Maaza with 28 per cent
share of non aerated soft drink advertising on TV.
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Top 10 brands of non aerated soft drink advertising captured 90 per cent of TV
ad volumes in 2010.
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- National
and regional channels bagged 50:50 share each of non aerated soft drink advertising
on TV.
- Tamil
Nadu topped the list of state that got maximum advertising of 44 per cent in comparison
with other states.
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- From language
perspective, Hindi and Tamil topped the list of non aerated soft drink advertising
on TV with 33 per cent and 22 per cent share respectively.
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| (Analysis from AdEx India - A Division of TAM Media Research) |
