13 July 2011Newsletter SubscriptionEmail this Page

Volume 29 - Issue No: 71

 
 
 





AdEx Analysis
 
 
 










Snapshot of TV advertising during Jan- Jun 2011
 In H1 of 2011, TV advertising see 18% hike; Food & Beverage, Personal Care and Service are top 3 sectors adding up to 32% TV advertising - AdEx India Analysis.

Media, Advertising & Marketing
Reliance MediaWorks partners with US firm to create digital production pipeline
 Reliance MediaWorks has partnered with visual effects house Digital Domain to create a digital production pipeline that will enable the Anil Ambani-controlled company to pick up work on big-ticket Hollywood projects.

Sony to give VAIO a Rs500mn marketing push
 Planning to double VAIO's sales this year, Sony will launch a campaign,"More Colour. More Style", with brand ambassador Kareena Kapoor; to spend Rs250mn on this, leaving an equal amount to be consumed by other promotional activities.

 
 

Rediffusion Chennai wins TVS Srichakra

Digitas India appoints Saugata Bagchi as Mumbai head

IOCL empanels five agencies for North India

 
Transporter star for next Transformers
Schwarzenegger's new film to roll in September

O&M bags creative biz of Taco Bell

BBC launches audio research partnership

TV Ratings
Top 10 Programmes (26/06/2011 to 02/07/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (26/06/2011 to 02/07/2011)
Zee TV
Colors
Star Plus
SAB
Sony Entertainment TV
MAX
Imagine TV
Sun TV
Maa Telugu
Zee Cinema
Gemini TV
Star Pravah
Ten Cricket
Star Jalsha
Star One
Zee Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Hind Unilever, Bharti Retail tie up to promote plastic recycling
  		• Industry says festival season will be key for durables
    Source: Hindu Business Line
       
  		• JWT to acquire stake in Mindset
    Source: Hindu
       
  		• STAR CJ enters UP, expands distribution network
  		• Sony logs on to tablet PC domain in India
  		• Aspri Spirits to introduce seven new brands
    Source: Business Standard
       
  		• Sun TV elevates Vijay Kumar as CEO
    Source: Times of India
       
  		• Can Jyothy Labs turn around Henkel India?
    Source: Rediff
  		• HUL stays a neutral on pricing
  		• Nestle to buy Hsu Fu Chi for S$2.1billion
  		• Dutch online games host seeks to challenge dominance of Facebook
    Source: Financial Express
       
  		• Microsoft, Yell Group form advertising partnership
  		• New page view? How digital impacts not just marketing but other facets of business
  		• How to attract Indian marketers towards permanent fixture for Indian advertising agencies
  		• If we don't embrace digital, we will be left behind in India: Chris Foster, Chairman & Regional CEO, Saatchi & Saatchi Asia Pacific
    Source: Economic Times
       
  		• UK govt unites with Opposition to tell Murdoch: dump your BSkyB bid
    Source: Indian Express
    International News
    		• Ad of the Day: Volkswagen
    		• Netflix Raising Prices
    		• News Corp. Trying to Ease Investor Fears
    		• Foursquare Teams With Daily Deals Sites
    		• Google+ Likely to Reach 10 Million Users Today
    		• Awkward Family Brand Extends With Board Game
    		• Brewers Tap Hispanic Consumers
    Source: Ad Week
      
  		• Facebook advertising prices rise as firms view it as a “must have”
    Source: TechJournal South
  		• Global ad spend to return to pre-recession level
    Source: B&T Marketing & Media
      
    		•  Microsoft, Yell Group form advertising partnership
    Source: Sydney Morning Herald
      
    		• Postmedia reports $3.9-million loss
    Source: CTV.ca
      
  		• LDS Church launches new advertising campaign in New York City
    Source: BYU Daily Universe
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