Reliance MediaWorks partners with US firm to create digital production pipeline

MUMBAI: Reliance MediaWorks has partnered with visual effects house Digital Domain to create a digital production pipeline that will enable the Anil Ambani-controlled company to pick up work on big-ticket Hollywood projects.

Reliance will own the studios in Mumbai and London while Digital Domain, which recently handled visual effects work for "Transformers: Dark of the Moon‘, will manage the facilities. The studios will offer post-production services for movies, TV shows and commercials.

"We could currently work on projects worth $10-15 million. With this pact in place, we can take up much larger projects of even $100 million. With Digital Domain‘s partnership, we can work on entire films and not be restricted with a few shots.," Reliance MediaWorks chief executive officer Anil Arjun told

As per the deal, RMWL‘s studios in Mumbai and London will connect to Digital Domain Productions‘ Los Angeles facility through the fibre optic network of the company. This will help in round-the-clock work as the Los Angeles, Mumbai and London studios will have advantage of time zone differences.

Reliance MediaWorks will set up a new studio at its Media BPO in Navi Mumbai and deploy an additional team of up to 650 artists available for projects allied with Digital Domain Productions.

The studios will cater to motion pictures, television, commercial, and stereo 3D conversion for catalogue projects from August 2011 in phases.

In London, Digital Domain will co-locate a visual effects team within RMWL‘s UK facility.

Said Arjun, "We are excited about visual effects and 3D entertainment opportunity. RMWL has the scale, technological expertise and highly trained artists which can be combined with Digital Domain‘s pedigree, proprietary tools and ability to create visual effects that challenge imagination, to offer comprehensive and seamless VFX and stereo 3D conversion solutions to global clients."

RMWL will start working on the partnership projects from August and will at least take on 4-5 big-ticket projects with Digital Domain in the first year itself.

Digital Domain Productions CEO Cliff Plumer said, "Filmmaking has become a global enterprise and a partnership with Reliance MediaWorks will allow our clients to realise the benefits of a digital production pipeline that makes efficient use of resources and talent located around the world. By expanding Digital Domain‘s presence worldwide, we are able to further strengthen our business capabilities in California and abroad."

Digital Domain Productions has recently filed for a $115 million IPO with US regulators.

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