14 Jan2011 Newsletter Subscription Email this Page

Volume 28 - Issue No: 46
 
 
 
 





Media, Advertising & Marketing Watch
 
 
 










The day the music died - Channel [V] GM Prem Kamath
Limitation of music TV model is that there is no scope in differentiating the content, says Prem Kamath. .COLUMN!

AETN gets FIPB nod for JV with Network18
FIPB approves AETN's proposal to invest Rs 225 mn to subscribe to equity shares of an Indian company.

MediaMorphosis, Databazaar team up for IPTV
MediaMorphosis signs a marketing and content-sourcing deal with Databazaar Media Ventures.

Zoom awards creative duties to Metal Communications

Scarecrow bags the creative mandate of Future Capital

Beximco to sponsor Bangladesh team for cricket Worl Cup

 
Berlin fest to have retrospective on Bergman
FilmDistrict to release Insidious in US on 1 April

Castrol create TVC with Sachin

Synovate acquires majority stake in COMCON to expand in Russia

GM partners NBC Universal for 2012 London Olympic Games

 
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

Aaren Initiatives ropes in Gaurav Chhibber as associate business director

Hungama.com premieres 3 TVCs created by Law & Kenneth

ENO associates with movie Yamla Pagla Deewana

TV Ratings
Top 10 Programmes (02/01/2010 to 08/01/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (02/01/2011 to 08/01/2011)
Colors
Gemini TV
Star Plus
Zee TV
SAB
Sony Entertainment TV
Sun TV
Ten Cricket
Zee Cinema
MAX
Star Jalsha
Imagine TV
Maa Telugu
Zee Marathi
ETV Marathi
Star One
Zee Bangla
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  P. Arul V. Subramanian, Divisional Manager, Marketing, Tata Motors Ltd; Mohamed Sathak College of Arts and Science
  		• Taj sees room for one more brand
    Source: Hindu Business Line
       
  		• Rhiti Sports inks joint venture with Endemol
  		• Gap to open store for brand born on Web
  		• Ad companies opting for tactical advertising to break clutter
    Source: Economic Times
       
  		• Starbucks to enter India via Tata Coffee
    Source: Financial Express
       
  		• AOL Allied With Reality TV Powerhouse Endemol To Produce Slate Of Web Series
    Source: eBrandz
       
  		• Tata Coffee brings Starbucks to India
  		• Britannia forays into breakfast food category
  		• Reliance rolls out 3G services in Punjab
    Source: Business Standard
    International News
    		• Analysis: NBC's New TV Schedule (TCA Video)
    		• AOL Outsources Its Sports Coverage
    		• Interview: USA's Jeff Wachtel, President of Original Programming (TCA Video)
    		• Preview: USA's Fairly Legal (TCA Video)
    		• TCA Day 9: Former 'Idol' Judge DioGuardi Ruffles Press' Feathers
    		• Condé Nast's Details Gets New Publisher
    		• KSL Lands Toshiba U.S. Media Assignment
    		• Yahoo Cranks Up Awards Show Content
    		• Wendy Williams Show Gets Third Season
    Source: Ad Week
       
    		• Study: Celebrity Ads Not So Effective After All
    		• Toshiba Picks KSL to Handle U.S. Media
    		• Updated: 5 Shops Compete for ING Direct Account
    		• ANA Files Against New Smoking Label
    		• What Verizon's iPhone Launch Really Means
    Source: Brand Week
       
    		• Social gaming market to pass $1billion in 2011
    Source: Reuters
       
    		• Embedded advertising from China prohibited: MAC
    Source: Focus Taiwan News Channel
       
    		• Advertising Standards Authority bans ITRA TV ad
    Source: RCI Ventures
       
    		• Internet Broadcasting sells ad sales biz
    Source: Bizjournals.com
       
  		• Cadbury's finds online marketing success through video advertising
    Source: Hostway
       
  		• Microsoft and Gumtree announce advertising alliance
    Source: The Drum
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