16 Feb 2011 Newsletter Subscription Email this Page

Volume 28 - Issue No: 68
 
 
 
 





 AdEx Analysis
 
 
 
 










Social advertising on TV during 2010
Social advertising on TV up by two per cent during 2010 compared to 2009 - AdEx India Analysis.

Media, Advertising & Marketing
Govt mulls upping FDI for cable TV, FM radio
Govt considers hiking FDI limit in cable TV from 49% to 74% and in FM radio from 20% to 26%; DTH also to gain.

Executive dossier
'We deliver natural history with a powerful brand at a global level'
Interview with National Geographic Wild senior VP, Development Janet Han Vissering

 
 

Radio One, Chennai Live tie up for ad sales

Starcom wins media mandate of Oriflame

 
China orders minimum smoking on-screen
Betty Garett no more

Mango Slice launches campaign featuring Katrina Kaif

Oscar ad spending reached $720mn in 10 years

 
Politicisation of TV news content in South India : Mahendra Mishra
Prasar Bharati: A year of controversies
The tough task of building a non-tabloid news channel in India: Jehangir Pocha
2010 a year of wait for FM radio
The crisis of news channels in Indi : Anurradha Prasad
Music channels face uncertainty
The day the music died : Prem Kamath
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

Onida's bonaza offers for cricket World Cup

OMNI TV to air IIFA awards

TV Ratings
Top 10 Programmes (30/01/2011 to 05/02/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (30/01/2011 to 05/02/2011)
Zee TV
Colors
Zee Marathi
Star Plus
Sony Entertainment TV
Imagine TV
MAX
SAB
Star Jalsha
Zee Cinema
Zee Bangla
Star Gold
Star Pravah
Star One
ETV Marathi
Cartoon Network

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  World Cup: L’Oreal , Reckitt & Dabur refuse to pitch in with ads as women prefer IPL
  		• ISM launches India operations
  		• uni-ball Pens ropes in Katrina as a brand ambassador
  		• Amul to be official sponsor of Netherlands team in World Cup
  		• Brand launches of the week
  		• OTC market is expected to exceed FMCG growth: Experts
  		• Opportune time for agencies, marketers to rethink strategies
  		• Rural markets an integral part of India's growth story
  		• Why ad-guys veer towards the amorphous glam world of the big-screen
  		• Best & bekaar: Advertisement of the week
  		• UK remains the eternal choice for avid sojourners
  		• Does the 60 second ad meant to tell story, score at World Cup?
    Source: Economic Times
  		• Idea to launch 3G services next month
  		• RCom to launch mutli-lingual mobile portal
    Source: Business Standard
       
  		• YouTube adds to Google's revenue
    Source: Times of India
       
  		• Rajiv Singh Of Khaleej Times Joins Tribal Fusion As GM, Middle East
    Source: Best Media Info
       
  		• Apple unveils iPhone, iPad subscription policy
    Source: Sify
       
  		• Fruit drink cos chart mega growth plans
    Source: Financial Express
    International News
    		• Tina Brown on New Newsweek: 'Vanity Fair Meets The New Yorker'
    		• For Apple, Publishers, It's One Step Forward, One Back
    		• MediaVest Nabs Hot Prospect From Universal McCann
    		• War for the Observer: Management Battles With Legacy
    		• Inside S.C. Johnson's RFI
    		• Sheen Raises (More) Eyebrows in Interview With Dan Patrick
    		• New Senate Subcommittee Gives Online Privacy Higher Profile
    		• Photog LaChapelle Sues Rihanna Over 'S&M' Video
    		• Citysearch Partners With Groupon on Mobile App
    Source: Ad Week
       
    		• Citysearch Partners With Groupon on Mobile App
    		• Harley-Davidson Breaks Cage in First Crowdsourced Ad
    		• Photog LaChapelle Sues Rihanna Over 'S&M' Video
    		• Q&A With Y&R CEO David Sable
    		• Brands Go Direct to Tech
    Source: Brand Week
       
    		• Omnicon heralds advertising acceleration
    Source: Financial Times
       
  		• Edmonton bathroom advertising goes high tech
    Source: Vancouver Sun
       
  		• Google Exec Says Facebook Ads Not A Threat
    Source: Wall Street Journal
       
  		• Bulgaria to Evaluate National Advertising Campaign in June
    Source: Novinite.com
       
  		• The Oscars' attracts $1.7m per ad spot
    Source: Utalkmarketing
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    Update your profile Click here
    For Archives: Click here
    "You are receiving this mailer either because you have signed up at www.indiantelevision.com or we thought this might be of interest to you".

    Click here to know how to add our e-newsletters to your safe sender list.

    Our mailing address is:
    Indian Television Dot Com Pvt.Ltd.C-350, Oshiwara Industrial Centre ,Opp Goregaon Bus Depot,New Link Road, Goregaon West, Mumbai - 104, India.Tel: 91-22-66424000 Fax: 91-22-28767791
    The Ad Linx Reporter is an Indian Television Dot Com publication. © 2001-2010 All Rights Reserved
    www.indiantelevision.com
     
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.