Snapshot
of 'Social' advertising on TV during 2010
(15 February
2011) |
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Key
Findings:
- Social
advertising on TV up by two per cent during 2010 compared
to 2009.
- January
2010 hit the highest ad volume during 2010.
- Regional
TV channels were the preferred genre for social advertising.
- Ministry
of Family and Healthcare lead in the advertiser category
while announcement for the public was the leader in the
brand category.
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Volume
growth of social advertising on TV
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Social advertising grew from 6990 hours in 2009 to 7117
hours in 2010.
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| Share
of monthly aocial advertising on TV |
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March 2010 hit the highest ad volumes with 836 hours of
advertising followed by February with 763 hours and August
by 686 hours.
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| Top
10 advertisers of social advertising |
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- Ministry
of Health and Family Welfare topped the list with 16 per
cent social TV advertising volume during 2010 followed
by Government of India with 12 per cent share.
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Top
10 brands of social advertising
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'Announcement for public' topped the list with nine per
cent share followed by 'National Rural Health Mission'
with eight per cent on second position and 'Rashtriya
Gramin Rojgar' with seven per cent share on third position.
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| Social
advertising on national vs regional TV channels |
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Regional channels were utilised more maximum for the social
advertisements compared to national channels.
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| (Analysis from AdEx India - A Division of TAM Media Research) |
