7 December 2011 Newsletter Subscription Email this Page

Volume 30 - Issue No: 71

 
 
 
 
 





AdEx Analysis

 
 
 
 









Laundry sector TV ads during Jan- Sep 2011
TV ad volume of ‘Laundry’ sector jumps 17% during Jan - Sep 2011 compared to year ago; 'washing powders/liquids' rules with 58% of the pie - Adex India Analysis.

Media, Advertising & Marketing
DD gets Rs710mn for new content
 Prasar Bharati decides that Rs 710 mn will be spent for creating quality content for the public broadcaster during the current year; Rs 210 million will be spent in 2012-13.

BARC expected to commence TRP reports from July 2013
 The Broadcast Audience Research Council, to be set up by the Indian Broadcasting Foundation will commence publication of television and radio ratings from July 2013.

 
 

Lavazza assigns creative mandate to Law & Kenneth

Star CJ Alive announces special deals for December

 
Twilight Saga still on top in 3rd week
Camera used for Star Wars sells for $ 625 K

DID 3 to get mega marketing push

TV Ratings
Top 10 Programmes (20/11/2011 to 26/11/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (20/11/2011 to 26/11/2011)
Star Plus
Colors
Sony Entertainment TV
Zee TV
Neo Cricket
Star Gold
SAB
Sun TV
Maa Telugu
Gemini TV
Imagine TV
Star Pravah
Star Jalsha
ETV Marathi
Sahara One
Zee Telugu
Zee Cinema
MAX

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Chrome DM: Firm that comes to rescue when a TV channel disappears from cable network
    		• Best and Bekaar ads
    		• Globe Trotter
    		• Why Moods' 'your time, your place' condom ad scores in getting noticed
    		• Brands like Red Bull, Levi's, Pepsi targeting young urban audience during live gigs
    		• Amazon's advertising push gains steam
    Source: Economic Times
       
    		• TOTSY Signs Exclusive Ad Partnership With PlanningFamily.com
    Source: IT News Online
       
    		• UTV Movies to launch in UK
    Source: Campaign India
       
    		• 'Online marketing is now integral to a film’s promotion'
    Source: Financial Express
    International News
    		• JWT Fills Top Creative Slot in Atlanta
    		• AKQA Adds Third Creative Director in N.Y.
    		• Will Supreme Court Take Up Media Ownership Rules?
    		• Bob Lord Takes Reins at VivaKi Digital
    		• Why Geolocation App Users Matter to Marketers
    		• StumbleUpon Gets Brand-Friendly Face-lift
    		• Ad of the Day: Old Milwaukee
    Source: Ad Week
       
  		• Microsoft challenges interactive cable advertising with Xbox 360
    Source: FierceCable
  		• Advertisers must let consumers skip online tracking
    Source: CBC.ca
       
    		• Cablevision Sues Verizon Over Internet-Speed Advertisements
    Source: BusinessWeek
       
    		• Google Controls Nearly Half of Online Ad Space
    Source: PC Magazine
       
  		• AIMIA releases tablet advertising guidelines
    Source: iTWire
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