• TV advertising of 'Laundry' sector shrunk by 17 per cent in terms of TV ad volume during Jan - Sep 2011 compared to Jan - Sep 2010
• The category of 'Washing Powders/Liquids' ruled TV advertising for sector as it contributed 58 per cent of share to the TV advertising for 'Laundry' sector during Jan - Sep 2011
• 'Hindustan Unilever Ltd was the top advertiser from 'Laundry' sector with 56 per cent of the share
• TV Ad volume by top 10 brands added up to 63 per cent share of the total TV advertising for 'Laundry' sector
• Five from the cart of top 10 advertised brands belonged to 'Washing Powders/Liquids' category
  
  

• As compared to Jan - Sep 2010, TV advertising for 'Laundry' sector during first three quarters of 2011 witnessed a drop of 17 per cent

• With 58 per cent share of the pie 'Washing Powders/Liquids' category dominated the TV advertising of the sector

• Top three advertisers contributed a collective share of 85 per cent out of the total TV advertising done for 'Laundry' sector during Jan - Sep 2011
  

• Five out of top 10 advertised brands from 'Laundry' sector belonged to the 'Washing Powders/Liquids' category
• TV Ad volume by top 10 brands added up to 63 per cent share of the total TV advertising for this sector
  
  

• Regional channels occupied 67 per cent of the ad volume pie whereas 33 per cent share was contributed by national channels
• Across India, TV channels with South zone were preferred the most by 'Laundry' sector advertisers with 39 per cent of the share followed by channels with national reach with 33 per cent
  

• A total of 38 per cent of the total sector TV advertising was done in the states of Tamil Nadu, Andhra Pradesh and Maharashtra
• Hindi led the list of languages with 32 per cent share while Tamil was the second most preferred language that captured 15 per cent of the share