28 December 2011 Newsletter Subscription Email this Page

Volume 30 - Issue No: 86

 
 
 
 
 
 





AdEx Analysis
 
 
 
 
 









Durables sector TV ads during Jan - Sep 2011
 TV ad volume of Durables sector witnesses 21% hike during Jan - Sep 2011 compared to year ago; ‘Water Purifiers /Filters rules with 15% of share - Adex India Analysis.

Media, Advertising & Marketing
ESS launches HD channels on cable networks
 ESPN Star Sports signs distribution deals to launch HD channels on cable networks including Incable, Seven Star network in Mumbai and UCN in Central India.

Zee's marketing push to Zee Cine Awards
 Zeel launches a synergistic, collaborative campaign for the awards in all intl territories including the Americas, UK, Asia Pacific, Middle East, North Africa, Pakistan and South Africa.

 
 

MTV launches co-branded adventure bikes with Firefox

Coca-Cola to usher in New Year with a fresh campaign

 
Alan Taylor set to direct Thor 2
Nominations for EDA Awards announced

MTS ropes in Imran Khan as brand ambassador

Yahoo deepens experience through Facebook

TV Ratings
Top 10 Programmes (4/12/2011 to 10/12/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/12/2011 to 10/12/2011)
Star Plus
Colors
Sony Entertainment TV
Neo Cricket
Zee TV
Sun TV
SAB
Star Gold
Gemini TV
Imagine TV
Star Pravah
Star Jalsha
ETV Marathi
Zee Bangla
Sahara One
Zee Cinema
MAX
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Google India unveils search format for ads
    		• Coke remedy for a happier tomorrow
    		• Imran Khan to endorse MTS brand
    		• Consolidation, digitalisation marked the year for broadcasting industry
    Source: Hindu Business Line
       
    		• Hits & Misses 2011: Best and worst ads of the year
    Source: Economic Times
       
    		• Nokia rolls out advertising blitz for Lumia
    Source: Campaign India
       
    		• Men's rights NGO says Zomato ads hurt male pride, rights
    Source: DNA
    International News
    		• Adweek.com's Top 10 Technology Stories of 2011
    		• Emirates Airline Launches U.S. TV Ad Campaign
    		• Shot in Arm Expected for 2012 Political Ad Spend
    		• Draftfcb N.Y. Seeks New Creative Chief
    		• 10 Most-Watched Ads of 2011 on YouTube
    		• Kiip Rethinks Mobile Gaming Ads
    		• 'Veranda' Tiptoes into Commerce
    Source: Ad Week
       
  		• Facebook Dresses Up For IPO With More Ads
    Source: Forbes
  		• Twitter 2012: Bigger and More Ads
    Source: Mashable
       
    		• Tallinn will increase advertising tax by 25% in 2012
    Source: The Baltic Course
       
    		• Online political news, advertising grow in importance, finds new research
    Source: Broadcast Engineering
       
  		• BP Releases Advertising Campaign
    Source: Advertisement Journal
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