• TV advertising of 'Durables' sector witnessed a growth of 21 per cent in terms of TV ad volume during Jan - Sep 2011 compared to Jan - Sep 2010
• The category of 'Water Purifiers/Filters' ruled TV advertising for sector with 15 per cent of share to the TV advertising pie for 'Durables' sector during Jan - Sep 2011
• Top three advertisers i.e. 'Microtek International Pvt Ltd', 'Matsushila Electric Industrial and Hindustan Unilever together contributed 1/4th of the total 'Durables' sector TV advertising during Jan - Sep 2011
• During Jan - Sep 2011, TV Ad volume by top 10 brands from 'Durables' sector added up to 31 per cent share of the total TV advertising done for this sector
• Three out of Top 10 advertised brands from 'Durables' sector belonged to 'Water Purifiers/Filters' and 'Air Conditioners' categories each
  
  

• TV advertising for 'Durables' sector saw a rise of 21 per cent during first three quarters of 2011 as compared to Jan - Sep 2010

• Top three categories contributed a share of 43 per cent to the overall TV advertising for 'Durables' sector during Jan - Sep 2011

• Top three advertisers contributed a collective share of 25 per cent out of the total TV advertising done for 'Durables' sector during Jan - Sep 2011
  

• 'Water Purifiers/Filters' and 'Air Conditioners' categories contributed three brands each to the list of Top 10 advertised brands from 'Durables' sector During Jan - Sep '11
• TV Ad volume by top 10 brands added up to 31 per cent share of the total TV advertising for this sector
  
  

• Regional channels led with 56 per cent of the ad volume pie whereas 44 per cent share was contributed by national channels
• National zone, which contributed 44 per cent of the share, was the most preferred for 'Durables' sector advertising followed by South Zone that captured 30 per cent share
  

• A total of 25 per cent of the total sector TV advertising was done in the states of Tamil Nadu, Andhra Pradesh and Maharashtra
• Hindi, which grabbed 35 per cent share, was the most preferred language for TV advertising of 'Durables' sector while English being the second most preferred language captured 16 per cent of the share