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Volume 29 - Issue No: 2
 
 





 AdEx Analysis
 
 










Mortgage loan ads on TV during Jan - Dec 10
 TV ad volumes of Mortgage Loans up 186% in 2010 compared to the previous year - AdEx India Analysis.

Media, Advertising & Marketing
Changhong mulls JV for STB manufacture in India
 The $7.5-bn China-headquartered Changhong Group plans to sell 2million STBs a year in the Indian market.

'Faltu' gets the better of 'Game' in opening weekend
 Faltu nets Rs130mn in its first four-day run; Game gets a tepid response and ends with just Rs28mn. BOX OFFICE!

 
 

Kings XI Punjab renews association with ACC for IPL 4.0

Floriana Group is Rajasthan Royals team sponsor

Converge I bags media duties for Zafri Pan Masala

IRS has added two clients

 
Penelope Cruz in Hollywood Walk of Fame
Tyler Perry to helm Good Deeds

Isobar wins digital duties for Tata Housing's brands

Dinesh Malhotra joins Carat Fresh Integrated as SVP

GlobeCast ramps up direct fibre connectivity

TV Ratings
Top 10 Programmes (13/03/2011 to 19/03/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13/03/2011 to 19/03/2011)
Zee TV
Sony Entertainment TV
Star Plus
SAB
Colors
Star Cricket
Star Jalsha
Zee Cinema
Star Gold
Imagine TV
Zee Marathi
ETV Marathi
MAX
ESPN
Star Pravah
Zee Bangla

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  IPL advertising rates hit record high on World Cup win; Chennai Super Kings, Mumbai Indians, Delhi Daredevils at the top
  		• Revisiting the 4 P's of commodity marketing
  		• GSK Consumer Healthcare looking to acquire brands: Managing Director
  		• Corporates get ready to splurge on advertisements during IPL
  		• Globe trotter
  		• BRAND BOSS: Syed Shahzad Akhtar, VP & GM, Whirlpool of India
  		• Viral videos: Six-step plan to manage sensitive ad leaks
  		• LetsBuy.com: Growth of online commerce leading to emergence of new players
  		• LiquidThread's Brian Terkelsen wants content to be the centre of attraction
  		• Fast changing consumer loyalty poses challenge to conventional marketing
  		• How do Google, Renault, KFC & Lenovo make use of innovation labs
    Source: Economic Times
  		• Relief for FM broadcasters on music royalty payment
  		• Google plans to bid for Nortel patent portfolio
    Source: Financial Express
       
  		• Yahoo! reworking strategies to gain market
    Source: Hindu
       
  		• Gulf Oil Corp partners Chennai Super Kings for IPL
    Source: Hindu Business Line
       
  		• Corporates get ready to splurge on ads during IPL
    Source: Zee news
       
  		• Ashok Leyland planning to launch a 40-feet boat
  		• Goafest tries to exorcise the ghost of the past
  		• Airtel rolls out 3G services in Hyd
    Source: Business Standard
    International News
    		• Oxygen Goes All Out With Glee
    		• Is the Engadget Meltdown a Preview of AOL’s Future?
    		• Freston, Raine Group, WPP Back More Vice
    		• A Real Dog, UConn-Butler Final Still Scores for CBS
    		• Despite Changes to National Magazine Awards, a Predictable List of Finalists
    		• Y&R Not Among Sears Brand Finalists
    		• MTV Teases New Web Awards Event
    		• Technorati Joins Private Ad Exchange Rush
    Source: Ad Week
       
    		• Dodge Tanks With Lowest Ranked Q1 Creative Spot
    		• 3 Finalists Emerge in Sears Review
    		• Weezer Just Can't Stop Writing Songs for Ads
    		• Shark Sighting
    		• Verizon Jumped the Gun on Net Neutrality Challenge, Court Says
    Source: Brand Week
     
    		• Toyota pulls ad campaign for jailbroken iPhones at Apple's request
    Source: Apple Insider
       
  		• Royal Wedding will cost ITV £8m in lost revenue from advertising
    Source: Daily Mail
       
  		• Good Times chooses Sukle Advertising
    Source: Bizjournals.com
       
  		• New Mexico governor signs chile advertising act
    Source: Forbes
       
  		• Online video ad spend to rise 22%
    Source: MediaTel Newsline
     
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