• TV ad volumes of 'Mortgage Loans' registered a growth of 186 per cent in year 2010 compared to the previous year.
• November and October witnessed maximum ad volumes from brands that advertised for mortgage loans on TV, 15 and 13 per cent share respectively.
• The top two advertisers contributed a whopping 72 per cent share to the ad volumes in 2010.
• Regional media enjoyed 73 per cent of the pie against national media that held 27 per cent.
• Regional GEC emerged as the most popular channel genre with 30 per cent share while business News was on the fifth position in terms of preferability of channel genre.
• Most popular programme genre was News Bulletin with 27 per cent share while business programmes held five percent.

• TV ad volumes of 'Mortgage Loans' registered a growth of 186 per cent in year 2010 vis-à-vis last year, grossing a total of 411 hours of air time

• November and October witnessed maximum ad volumes from companies that advertised for mortgage loans on TV, 15 and 13 per cent share respectively.
• February and March were the least advertised months in the same category with a meager zero and three percent each.
• Overall Mortgage advertising in 2010 has seen maximum adverting in the second half of the fiscal year.

• The top two advertisers contributed a whopping 72 per cent share to the ad volumes in 2010.
  

• Regional media enjoyed 73 per cent of the pie against National media that held 27 per cent.
• Kerala bagged 24 per cent of ad volumes, closely followed by Andhra Pradesh at 16 per cent share.
  
  

• Regional GEC emerged as the most popular channel genre with 30 per cent share while business news was the fifth position in terms of preferability of channel genre.
• Most popular programme genre was news bulletin with 27 per cent share while business programme held five percent with fifth position.