28 Apr 2011 Newsletter Subscription Email this Page

Volume 29 - Issue No: 18
 
 





 Media, Advertising & Marketing
 
 










IPL4 skids 22% in 6-metro TV ratings
 Average rating of first 26 matches drop to 4.3 TVR compared to 5.5 TVR in 2010 edition; GECs still impacted.

Mahesh Kumar joins Sun Direct as CEO
 Kumar replaces Tony D'Silva who is now Sun Group CEO; he moves in from Asianet where he was CEO.

No fee reduction for Kochi, Pune IPL teams
 BCCI rejects demand made by Kochi and Pune franchisees for a 25% fee reduction this year; asks for total payment.

 
 

Lowe Lintas appoints Subramanyeswar as national planning director

MPG wins Escada's global media account

Dentsu India moves Nobuki Sakai as CFO

 
Cannes Classics line-up announced
Comic Book on Lindsay Lohan in offing

McVitie's ropes in Bipasha Basu and Shriya Saran as brand ambassadors

Arun Thapar is Discovery India programming VP

Shyam Sundar is Asianet News CEO

TV Ratings
Top 10 Programmes (10/04/2011 to 16/04/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (10/04/2011 to 16/04/2011)
MAX
Zee TV
Sun TV
Star Plus
Colors
SAB
Sony Entertainment TV
Imagine TV
Zee Cinema
Gemini TV
Star Jalsha
Ten Sports
Cartoon Network

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Ad man turns ambassador
  		• New CFO for Reliance Broadcast
    Source: Hindu Business Line
       
  		• HUL plans big push in digital advertising
    Source: mydigitalfc.com
       
  		• Facebook to work more closely with ad agencies
    Source: Economic Times
  		• News Corp may sell MySpace for $100 million
  		• Star India hikes ad rates by 20 per cent news
    Source: domain-B
       
  		• Angelina Jolie bags record 6.5m Pounds ad deal
    Source: TruthDive
       
  		• Angelina Jolie bags record 6.5m Pounds ad deal
    Source: TruthDive
    International News
    		• Spike Lee Directs for MSNBC 'Lean Forward' Campaign
    		• MySpace's Irrelevancy No Barrier to Buyers
    		• Sony Admits to Major Security Breach
    		• SMG Canada Taps CEO
    		• Supreme Court Seems to Side With Pharma in Big Advertising Case
    		• New York Times' Foe and Savior Team Up
    		• Ad of the Day: Jack Daniel's Tennessee Honey
    Source: Ad Week
       
  		• Appia Launches Performance-Based Ad Network
    Source: Wireless Week
    		• National Geographic TV Names New President
    Source: TV Week
       
  		• Google Sees Smartphones As Advertising Goldmine
    Source: Information Week
       
  		• Publicis Groupe buys GP7 in Brazil
    Source: CampaignLive
       
  		• Angelina Jolie in £6.5million Louis Vuitton advertising deal
    Source: Metro
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