far as IPL4 goes, the 10 matches played during the week ended
23 April fetched an average TVR of 4.2 TVR. The match played
between Mumbai Indians versus Chennai Super Kings got the
maximum, earning a TVR of 6.7.
lowest viewed match during the week was between Deccan Chargers
and Delhi Daredevils (2.15 TVR). In fact, it got the lowest
ratings among all the matches played so far this year.
the impact of IPL was still visible on the Hindi general entertainment
channels. For the third consecutive week, the Hindi GEC genre
lost GRPs (gross rating points).
Colors and Sab, which added nine and four GRPs respectively,
all other GECs shed some GRPs during the week. However, the
pecking order remained the same as the previous week.
Plus stayed at the top but lost 19 GRPs to close the week
ended 23 April with 300, while Colors was at No. 2 with 227
GRPs. Zee TV followed with 193 GRPs (from 197 in the previous
Entertainment Television remained at No. 4 with 145 GRPs (146
GRPs in week ago), while sister channel Sab narrowd the gap
further with 139 GRPs.
TV was at 61 GRPs ( from 68 GRPs), while Star One and Sahara
One clocked 36 and 29 GRPs during the week.