26 Apr 2011 Newsletter Subscription Email this Page

Volume 29 - Issue No: 16
 
 





Media, Advertising & Marketing
 
 










Ormax Media predicts 2.6 TVR debut for Sasural Simar Ka
 Colors’ latest fiction show Sasural Simar Ka, which is launching tonight at 7.30 pm band, will open with an average TVR of 2.6 in the debut week, predicts Ormax Media.

Zeel has capex need of Rs800mn in FY'12
 Zeel forecasts 12-14% ad growth outside sports in FY'12; DTH to rise 25% and analogue cable by 2-3%.

Absence of a regulator is weakness in broadcasting sector: Govt
 Dependence on contractual manpower in Electronic Media Monitoring Cells also leads to weakness in TV sector.

Dum Maaro Dum continues the Bollywood flop run
 The movie collects Rs130mn in first weekend; Thank You totals Rs417mn and Faltu Rs226.5mn. BOX OFFICE!

 
 

Cargill ropes in Sanjeev Kapoor as brand ambassador

Costa Coffee to promote ‘I am’

NewsX marketing head Gareth Eswin quits

 
Four-day NIFF gets going in Kathmandu

Bloomberg UTV launches new daily show with Vivek Law

Mobile ad market to grow 300%

TV Ratings
Top 10 Programmes (10/04/2011 to 16/04/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (10/04/2011 to 16/04/2011)
MAX
Zee TV
Sun TV
Star Plus
Colors
SAB
Sony Entertainment TV
Imagine TV
Zee Cinema
Gemini TV
Star Jalsha
Ten Sports
Cartoon Network

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  \"Life is full of turning points\"
  		• The billboard beckons
  		• Bits & Bytes
  		• An uphill climb
  		• Rare treasure
  		• Don’t thrust your trust on us
  		• M&M rebrands Logan as Verito, drops Renault tag
    Source: Financial Express
       
  		• Nike to remain sponsor of Team India kit
    Source: Times of India
       
  		• Yahoo Ranked Most Visited US Site In March 2011
    Source: eBrandz
       
  		• Mobile Marketing Association Extends Global Footprint to China
    Source: Media Newsline
       
  		• Google gambles on mobile search
    Source: Business Standard
       
  		• China to punish Baidu for illegal music search service
    Source: Economic Times
       
  		• DOCOMO and DeNA to Partner in Mobile Social Gaming
    Source: IT News Online
    International News
    		• Arnold Finds Dell Account Chief at UM
    		• Mary Berner Out as Reader's Digest Association CEO
    		• Marketers to Digital Shops: Diversify or Die
    		• Paula Abdul Named Judge on The X Factor
    		• Toyota's Japanese Production Drops Nearly 63 Percent in March
    		• Zynga Kills Soaps
    		• McKinney Launches 'Crows Nest' Twitter Tool
    		• Magna Global Names Létang Top Media Forecaster
    Source: Ad Week
    		• Publicis Groupe revenues leap 10.7% to €1.29bn
    Source: Media Week
       
  		• ValueClick buys Greystripe
    Source: BtoB Magazine
       
  		• Microsoft Announces Global Leader for Advertising & Online Business
    Source: TTKN News
       
  		• China's mobile Ad market to hit $500 million
    Source: BusinessDay
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