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Television | TV Channels |
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2% growth in GEC ad volumes: TAM AdEx report |
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TAM AdEx has released a report for ad spending in the general entertainment channels (GEC). According to the report, trends in GEC ad volumes witnessed a 29 per cent rise in 2022 compared to 2018. It further reported that compared to 2021 the growth in 2022 was two per cent for GEC advertising. |
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Television | TV Channels
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Bharat Express appoints Nishant Mishra as marketing head ahead of its official launch |
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Before its official launch, Upendrra Rai's upcoming national Hindi news channel Bharat Express has appointed Nishant Mishra as its marketing head. In his new role, he will be closely working with the management for the launch of the channel to create a successful brand strategy, curate content-led events and IPs, form strategic alliances, and create customised brand solutions for the channel. |
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| BROADBAND OVER SATELLITE - A PRIMER FOR ALL |
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