Dangal TV emerges as leader across Hindi GEC's prime time slots

Mumbai: Among the top 10 Hindi GEC channels, Dangal TV emerged as the undisputed leader in the prime time slot (1900–2200 hours) with 233 million impressions and a relative share of 20 per cent in HSM.

The most recent BARC data in week '22 shows that Dangal TV continues to dominate and holds the number one position in prime time with the highest relative share.

All five of the channel's original shows, which are ruling the roost in the prime time slot, including Rakshabandhan Rasal Apne Bhai Ki Dhaal, Nath Zevar Ya Zanjeer, Mann Sundar, Sindur Ki Keemat, and Rang Jaun Tere Rang Mein, made the top five list across all FTA and paid GEC channels. The five prime-time shows from 7:30 p.m. to 10:00 p.m. have consistently attracted high TRPs and dominated the market since their debut.

Speaking on the achievement, Dangal TV managing director Manish Singhal said, "We've always wanted Dangal TV to be reflective of our deep-rooted understanding of the Hindi heartland and the fiction category, and it's a huge achievement for these shows to gain mass popularity in urban markets as well."

"The TV penetration in the rural market has shown impressive increment, and that's leading to great consumption of content as well. We are going all guns blazing to maintain and grow this connection with our audience," he further added.

With the intention of further entertaining the audience, some of the upcoming shows and exciting story lines include Control Room and Jai Hanuman.

In September, two new family dramas will premiere: the second season of Palko ki Chao Mein and Janam Janam.