Mirum to provide marketing cloud services to Careers360

NEW DELHI: WPP Group’s digital marketing solution agency Mirum India will be responsible for implementing Salesforce Marketing Cloud services for Careers360, a leading educational products and services company.

Mirum India EVP Mihir Karkare said, “Mirum is a Salesforce go-to partner for Marketing Cloud implementations in India and has a great experience in implementing marketing automation solutions in the edtech space. We are excited to work with Careers360 and eager to collaborate with them on this project.”

Careers360 is a data-enabled and technology-driven company which integrates data with user-generated preferences to build prediction and recommendation products for students to explore and achieve career plans. Careers360 currently covers 25,000+ colleges, 250+ courses and has over 250 products.