MUMBAI: For some time now, Netflix has, slowly and steadily, been building its India team. Now the latest to be roped in is veteran content creator Shrishti Behl in the critical position of director for international originals. Both Behl and Netflix were not available for a response but her hiring was confirmed by a source close to the development to Indiantelevision.com.
Behl’s joining date has not been announced but she has been charged with helping creating global quality original content out of India, working closely with Indian producers. It is expected to invest close to $100 million in originals from India to start with over the next couple of years.
She was to the film industry born. Daughter of producer Ramesh Behl and sister of filmmaker Goldie Behl who is married to Bollywood actress Sonali Bendre. Behl has been an independent go-getter since her teenage days when she jumped into the marketing world at the tender age of 15. It was the sudden demise of her father that compelled the young Behl and her brother Goldie Behl to shoulder the responsibility of their production house Rose Movies.
The spunky lady has made a name for herself on the small screen when she floated Rose Audiovisuals in partnership with Goldie. With thousands of hours of programming delivered across all channels namely Star Plus, Life OK (Star One), Sony, SAB TV, Colors, ZeeTV, Zoom, Star Gold, Channel V and EPIC. Behl was the brain behind Star Plus’s mega mythological show, Aarambh.