Esports pioneer FanClash surprises the gaming world by unveiling new avatar
Mumbai: Esports fantasy platform FanClash has unveiled its new identity through a marketing campaign. The brand strategically wiped out its social media pages. This, it said, sparked conversations amongst fans and top influencers, including key opinion leaders (KOL) in the industry like Animesh ‘Thug’ Agarwal, Manoj Kashyap and Shiva Nandy, through which snippets of information were revealed to the fans. This culminated in a live event with the launch of FanClash’s new logo, new cyber-punk inspired mascot Ne.0N and a refreshed UI/website. The unveiling event received great traction and was moderated by popular casters, where the brand also introduced the FanClan, an army of influencers that FanClash has partnered with to create exciting content and fan engagement opportunities for the community.
With operations across India and the Philippines, the company has been making strides across the esports fantasy industry within just two years of its operations. FanClash said that its new identity reflects the company's DNA as being futuristic innovators committed to building a world-class product for the global esports audience. The company’s mascot, Ne.0N, embodies an aesthetic inspired by Cyberpunk, a well-known sci-fi genre that is a mainstay in video games, thus reflecting his role in assisting other gamers.
FanClash co-founder Rishabh Bhansali said, "The journey of building alliances with the biggest names in the industry and securing our position of leadership as one of the top esports companies in the gaming world has been fantastic. The rebranding marks the beginning of yet another journey towards providing immersive interactive experiences for the fans."
FanClash head of marketing Archana Sangaran said, "We have forged successful partnerships with top organisations such as Orangutan Esports, Team Velocity, Team Hyderabad Hydras, and Team M42. We are now proud to welcome aboard our FanClan, creator squad and partners in the company's mission to deliver unique content IPs and fan experiences. Gaming aficionados can look out for many more exciting associations soon."
FanClash’s partner athletes and creators aka the FanClan comprises of Roxx ‘The Falcon’, top BGMI athlete and winner of the International PUBG World Pro League South Asia; Rakazone ‘The Sniper’ Streamer Of The Year 2018, versatile streamer known for GTA V roleplay videos and valorant streams; Venom ‘The Alpha’, IGL M42 and India’s most popular Counter-Strike-turned-Valorant gaming professional and Xyaa ‘The Firestorm’, top female valorant content creator in India.