Click here to View in Browser 06 January 2023 Volume 15 Issue No:43 Specials | Year Enders The marketing noisemakers of 2022 Similar to the advertising and media agencies, the marketing industry too saw a lot of roil in terms of the people moving back and forth. The key factor leading to marketing people (like many others) making headway was essentially the economic slump - but in addition to that. Read More... MAM | PR-Communication Artsmith bags PR mandate for FanClash Artsmith.in, one of India's leading public relations and communication firms, has been appointed to handle the public relations for FanClash, Asia's largest esports fantasy platform. The account was won after a multi-agency pitch. Read More... MAM | Marketing Duroflex makes senior level appointments One of India's leading sleep solutions brands, Duroflex, has made senior-level appointments in its team. Rajat Rastogi has been roped in as the chief financial officer and Rajesh Kumar Dash as the product and category head. Read More... MAM | Marketing ITC Ltd. rolls out 'YiPPee! Better World - Trash to Treasure' campaign Sunfeast YiPPee!, a well-known instant noodles and pasta brand owned by ITC Ltd., is raising awareness about plastic waste management among schoolchildren through its recently launched "YiPPee! Better World Trash-to-Treasure" initiative. Read More... MAM | Media And Advertising Rungta Mines unveils new TVC '#EkdumSolid' featuring Alia Bhatt & Ranbir Kapoor Steel manufacturing company, Rungta Mines Ltd., has rolled out its latest TV commercial, "#EkdumSolid" featuring Bollywood star couple Alia Bhatt and Ranbir Kapoor. With this newly launched ad commercial. Read More...     Press Releases » The Most Popular Indian Shows In 2022 » Top Indian Action-themed Series to Consider Watching » How to download favorite music to an iPhone? » How to Do Cibil Score Check Online? More News From Indian Television Asahi: Communication that is fresh and appeals to the niche audience The system windows and doors market in India is evolving and transforming. Changing lifestyles, urbanisation, and the construction of smart cities have given a push to building technologies and materials.......Read More... Bisleri announces hydration partnership with Mumbai Indians Bisleri and the five-time champion Mumbai Indians announced a three-year partnership deal. As an official hydration partner, Bisleri will be seen promoting a healthy and fit lifestyle to its large consumer base and driving youth connections. ......Read More... Alok Aggarwal takes up CEO role at Muthoot Homefin Muthoot Homefin (India) Ltd. (MHIL), Muthoot Finance's wholly owned housing finance subsidiary, announced that it aims to improve its leadership in order to become the most trusted institution that enriches the lives of lower middle-income (LMI) households by providing formal housing finance and achieving financial inclusion.......Read More... More News From India » Ecommerce Events : What 2023 can learn from last year » Lowe Lintas wins the creative mandate for Lifestyle Source: ET Brand Equity » Bisleri signed as 'hydration partner' for Mumbai Indians » Twitter lifts ban on political ads. Is this also the return of deep fakes, misinformation? Source: Live Mint » Event Announcement: Impact of the Draft Online Gaming Rules, Delhi, 13th Jan #Ad Source: Medianama » Asian Paints campaign, #ShyneWithMe, garners 293 million views on Moj Source: BS » Nutrition Experts Write to Amitabh Bachchan Over 'Misleading Promotion' of Biscuit Source: The Wire » Meesho losses surge 7.5X to Rs 3,247 cr in FY22 as expenses rise Source: ET » Ashneer Grover reveals why he rejected Virat Kohli as brand ambassador: 'Bura maan jayega' Source: DNA India » Digital advertising revenue increased by over 137% between 2012 and 2022 Source: Financial Express » What Netflix India got right in 2022 and what's brewing in 2023 Source: India Today   More National News » Roku hits 70m active users as streaming ad ambitions grow » Planet Fitness vows to 'Defeat Low E, find your big fitness energy' Source: The Drum » How SMADEX is fostering collaboration with mobile advertisers through transparency » Digiday+ Research: Agencies anticipate clients' ad spend will grow in 2023, despite headwinds Source: Digiday » LionTree Makes Bet on Streaming Ads in Live Sports Source: WSJ » Where Does Ad-Supported Streaming Go From Here? 3 Predictions For 2023 Source: Forbes » Roku CEO explains why the company is launching its own line of TVs Source: CNBC » SAG-AFTRA & Advertising Industry Extend Covid Safety Protocols Through March Source: Deadline » The day I met a teenage Pelé, 'the greatest advertisement Brazil ever had' Source: The Guardian » Netflix, Disney+ jump into ad-supported streaming in 2022 Source: Fierce Video » You May Be Owed Money From a False Advertising Settlement if You Use Wesson Oil Source: CNet To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.