Click here to View in Browser 6 October 2022 Volume 15 Issue No:77     MAM | Media And Advertising Old wine in a new bottle: Cadbury Dairy Milk Silk's new look with special love For the mushy lover in me, alphabetically, 'L' stands for 'Love', then what does 'S' stand for? According to the new campaign of Cadbury Dairy Milk Silk, 'S' stands for 'Love'. Some days back, Mondelez India, which is a part of Mondelez International, a multinational confectionery, food holding, beverage. Read More... MAM | Marketing Ogilvy unveils new campaign 'Pulsar unleashing its Mania' for Bajaj Pulsar Bajaj Pulsar has launched its latest motorcycle, the Pulsar N160, with the most sedate advertisement on television. The ad is an extremely clever way of getting a nod of approval from audiences, who often sat up and took note of "Pulsar unleashing its Mania" on national television. Read More... MAM | Marketing DIZO partners with retail chains Croma, Reliance & Vijay Sales for the festive season Consumer tech brand, DIZO, has announced its tie-up with top retail chains-Croma, Reliance Digital, and Vijay Sales-to further expand its pan-India presence in the consumer tech retail market. Read More... MAM | Marketing Indian Super League 2022-2023: Ather Energy announces Kerala Blasters FC as their digital partner E-scooter manufacturer, Ather Energy, has joined the Kerala Blaster Football Club (KBFC) as their digital partner for the team. This will be Ather Energy's third consecutive year of partnership with the finalists from last season. Read More... MAM | Media And Advertising Honda Motorcycle & Scooter India to showcase its new OOH campaign 'Floating Showroom in the Backwaters of Kerala' Honda Motorcycle & Scooter India (HMSI) has launched a one-of-its-kind outdoor campaign, "Floating Showroom in the backwaters of Kerala." Taking the market closer to its customers with this new initiative, Honda aims to showcase the ease of access and durability that the Activa scooter provides to its loyal customers in India. Read More...     Press Releases » What Are the Key Variables for Calculating the Breakeven Formula » What Can You Do With a Master of Arts Degree? » Factors that Contribute to Business Loan Application Rejection » Bollywood actress Nikita Soni endorses leading PR agency Teamology Softech and Media Services More News From Indian Television 5ire onboards activist Didier Drogba as advisor Didier Drogba, a Chelsea legend and one of the greatest footballers turned social and environmental activists, has joined hands with 5ire, the 5th-generation blockchain network. Founded by visionary entrepreneurs from India, Pratik Gauri and Prateek Dwivedi......Read More... National Geographic India to feature Dr. Pawan Munjal on its show 'Mega Icons' The extraordinary journey of Hero MotoCorp CEO Dr. Pawan Munjal will be featured in National Geographic India's award-winning series Mega Icons. The documentary "Mega Icons: Dr. Pawan Munjal," which has its world premiere on 6 October at 8.30 p.m........Read More... MX Player reveals slate of new series for October 2022 MX Player is geared up to refresh festive moods with its latest slate of crowd-favourites, critically acclaimed and much anticipated international shows from all around the world, dubbed in Hindi and other regional languages. Here's a list of everything they're bringing this October........Read More... More News From India » Nagaland ad hoc teachers' agitation enters tenth day » Consumer rights body issue notice to Patanjali for misleading ads Source: New Indian Express » Instagram can bring more ads in your feed: Here's why » Advertising Standards Council appoints NS Rajan as new chairman Source: Live Mint » An ad hoc arrangement: DU teachers fear losing jobs after failing to secure permanent positions Source: Indian Express » Scarred by boycotts, ad industry treads cautiously this festival season Source: BS » ON THE SPOT: This ad established Cadbury as equivalent to chocolate Source: Financial Express » Stop ads of offshore betting sites, government to digital media platforms, TV channels Source: ET » These Bizarre Ads Seeking Roommates May Make you Want to Leave The Planet Source: News18 » Ananya Panday gets 'High On Fun' in Plum's new ad Source: ET Brand Equity » Varun Dhawan pulls off Allu Arjun's Srivalli hook step in new ad as he trolls himself. Watch Source: India Today » Patanjali told to remove misleading advertisements from media Source: The Hindu   More National News » Match.com ad banned by ASA for showing women as 'subservient' to men » Smart Energy's Einstein ad encourages Brits to embrace smart meters Source: The Drum » Space billboards could cost $65M and still turn a profit » Founded by Google's former head of ads, Neeva brings its ad-free search engine to Europe Source: TC » Massive political advertising clashes with holiday media buying, creating a 'tsunami' effect for Q4 Source: Digiday » The Trade Desk CEO Jeff Green on ad-supported platforms and the future of digital advertising Source: CNBC » Dan Wieden, the advertising legend behind the 'Just Do It' Nike Slogan, dies at 77 Source: NPR » The Plan To Pull Third-Party Cookies Could Change The Game Source: Forbes » Astro Malaysia gets insights from Synamedia Clarissa Source: Broadband TV News » Google Is Still Failing to Label Many Ads From Anti-Abortion Centers Source: Bloomberg » The Great Advertising Redux – Industry Voices: Buffone Source: Fierce Video » Showrunners Group Pressures Studios to Put 'Thought Into Action' on Abortion in New Ad Source: Variety To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.